Shortlisted by a Machine

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AI agents now decide who customers see first. Will they choose you?

AI agents now decide who gets seen, and who gets left behind. With zero-click searches dominating and 57% of CMOs laser-focused on AI-generated answers, will your brand make the cut?

In 15 minutes, Maxime Gerardeau (Capgemini), Ollie East (Capgemini), and Matt Wetmore (Acquia) will cover:

• AI agents are the new gatekeepers: they shape discovery, evaluation and choice before a customer ever reaches a brand.
• GEO is the next step after SEO: optimizing for answer engines and recommendation systems, not just search rankings.
• Agentic discovery and commerce change the path to purchase: from human-led search to AI-assisted and AI-executed decisions, in B2B as well as B2C.
• Marketing and IT must own AI visibility together: marketing drives relevance, content and influence; technology delivers trusted data, governance, integration and security.
• Structured content, trusted data and governance become strategic assets that decide whether AI understands, recommends and prioritizes a brand.
• AI readiness is ultimately an operating model challenge.

Shortlisted by a Machine is live on Tuesday, December 1 at 11AM ET | 4PM GMT. 

Short and practical: 15 minutes of insight, with time for your questions.

Ready to talk now?  Book a meeting with Acquia and Capgemini.