The Marketers’ Roadmap to Success in the Cookieless Future
This year’s Girl Scout cookie season may have successfully gone virtual, but in the tech world, the relevance of cookies has long expired. Google’s recent announcement to phase out support for third-party tracking cookies in its popular Chrome browser within two years, coming in the wake of data privacy legislation like the California Consumer Privacy Act (CCPA) and the EU’s General Data Protection Regulation (GDPR), has been viewed by many as the final blow in the death of third-party cookies in marketing.
So what does the death of the third-party cookie mean for marketers? How do marketers succeed in a world of restricted data? Watch experts from Acquia, VMLY&R, and Sirius Decisions, for your marketers’ roadmap to success in a cookieless world. In this on-demand session, you will learn:
- Why first-party data is the secret ingredient for customer loyalty in a cookieless world
- How to design and implement a first-party data strategy with a CDP
- How a CDP can create meaningful interactions with customers