How do you Pivot To Success? - The Centara Hotels & Resorts’ Story
Is there any way to reinvent an industry that suffered a huge disruption during this period?
As users demand more personalized, interactive elements in their web experiences and greater connectivity between devices, organizations want websites that grow with digital technology and business needs - are you well-equipped to achieve their goals?
Join our fireside chat to learn how Centara has been realistically evolving in the new marketplace, why they are continuing to expand and experience growth that is desired by many businesses in this highly disrupted sector.
They will also share the short, mid and long term digital transformation strategies of maximising the returns of a loyalty program - how to overcome challenges with connecting confusing/conflicting data.
You’ll get practical insights from Tom Thrussell, Centara’s Vice President of Brand, Marketing & Digital - plus industry stories from Acquia’s Tony Peters to help you strike a balance between brand governance and flexible content generation/ownership.