The Digital Media Challenge: Turn Content Consumers into Subscribers
Today’s entertainment and media consumers expect an increasingly intuitive, fully personalised digital experience. In order to keep up, savvy media and publishing companies aren’t asking whether or not they need to transform. They’re figuring out how to gain better control of their brand’s digital assets, and how to use analytics and insight to drive the most effective prospective and converted customer journeys.
Watch Acquia and our expert partner Inviqa uncover topics such as:
- The challenges and opportunities for media organisations looking to grow their reader revenue
- Strategies and success stories for converting digital audiences into engaged subscribers
- How you can deliver the right content, on the right channel, and at the right time
- Discussing the steps for creating a personalised customer experience