The Atomic Marketing Organization

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AI agents now decide who customers see first. Will they choose you?

What happens when you combine fewer layers, more AI agents, and a real person behind every decision? Marketing gets a major upgrade. Capgemini and Acquia are diving into the atomic marketing organization, where one person owns each outcome, agents handle the execution, and governance is built into every role.

In 15 minutes, Tim van der Galiën, Director of Marketing & CA at frog and Jennifer Griffin Smith, Chief Market Office at Acquia will cover:

• Why the old structure is breaking: sequential handoffs and approval queues built for scarce expertise.
• The atom: one role with full ownership of an outcome, supported by agents; atoms cluster into hubs (CMO, Brand & Creative, Outcome, Frontier).
• Marketers become Outcome Leaders: own the result end to end, steer the agents, manage the cost and quality of AI work.
• Governance by design: every AI-executed decision has a named human owner inside the role, not an extra approval step.
• Marketing and IT together: the atomic model needs a governed platform underneath it (builds on Session 2).
• Where to start: one outcome hub, next to the current structure, with a clear adoption target.

The Atomic Marketing Organization is live on Tuesday, December 15 at 11AM | 4PM GMT. 

Short and practical: 15 minutes of insight, with time for your questions.

Ready to talk now?  Book a meeting with Acquia and Capgemini.