What's Covered?
- AI, personalisation, and web strategy for higher education teams.
- A real University of Dundee case study, not just theory.
- Peer connections and practical takeaways to bring back to your own site.
Event Details
Acquia is proud to sponsor Scottish Web Folk 2026, the University of Dundee's annual gathering for higher education web, digital, and marketing teams, on 29 October 2026. This year's theme, Human vs Machine, looks at where AI is genuinely helping university teams, and where it is not.
We are looking forward to a full day of talks, case studies, workshops, and panel discussions alongside the wider higher education web community, and to sharing knowledge rather than a sales pitch.
Do not miss our joint session with Wingify, where Rob Ryder-Richardson, Deputy Head of Web Services and Product Owner at the University of Dundee, shares how his team used Acquia Conversion Optimization (powered by VWO) to turn personalisation from a one-person job into a team-wide practice. Real results include an 80% lift in search engagement and a 220% increase in open day registrations, plus a live audience test on which call-to-action wording converts best.
Come and find us at our stand throughout the day. We look forward to seeing you there.