Digital Asset Management
Digital Asset Management

The Benefits of Cloud Digital Asset Management

July 29, 2020 4 minute read
What's the advantage of a cloud digital asset management (DAM) solution? Find out how you and your business can benefit from a cloud-based DAM system.

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Digital Asset Management

Back in 2011 when we first published this article, referencing “the cloud” still felt fresh and cutting edge. Almost a decade later, cloud-based solutions are standard for collaboration, communication, project management, and many other business needs. Digital asset management (DAM) is no exception.

The very nature of DAM – management, organization, and distribution of digital assets from a central content hub – is a perfect match for the cloud. Businesses rely on content that comes in many forms and has countless sources and destinations. To facilitate that flow of information, you need a scalable, secure, and cost-effective system.

In this article, we’ll define cloud DAM and the advantages it offers.

What is a cloud DAM system?

A cloud DAM (or cloud-based DAM) system refers to a digital asset management solution that is hosted on a network of remote servers and accessed through a web browser. With software, storage, and analytics available through the internet, teams can securely access the system from a laptop, tablet, or phone from wherever they’re located.

Advantages of a cloud-based DAM system

Cloud-based DAM systems offer many advantages related to cost, speed, global scale, accessibility, and distribution.

Cost-effective storage

Cloud-based DAM systems eliminate the need for purchasing, setting up, and maintaining hardware and software on-site. As businesses increasingly rely on video, image, and audio content to communicate their brand messages, so does the amount of storage required. The cloud allows you to grow your storage and user base easily. Through a software as a service (SaaS) model, you’ll always have access to the latest versions of your DAM software.

Grows with your business

Support business growth across multiple regions around the world using a cloud-based DAM system. Leveraging a global infrastructure, you’re able to upload and download content quickly, reliably, and securely. This helps your global and regional teams collaborate more effectively with the digital assets that represent your brand.

Watch How Acquia DAM enables Johnsonville's global operations on YouTube.
Kelly Owen from Johnsonville shares how they securely manage digital assets around the world.


Delivers assets to where you publish them

Using a content delivery network (CDN), digital assets are delivered to websites, APIs, and other locations outside of the DAM system. This allows your teams to embed an asset in multiple places while maintaining that central source of truth in the DAM system. Any updates to the asset in the DAM solution are reflected wherever the embed code is published.

Watch How Acquia DAM enables Hootsuite's content marketing and embedding on YouTube.
Hootsuite streamlines workflows by delivering content to their web content management (WCM) system directly from Acquia DAM (Widen).


Supports distributed teams and remote work

Since the DAM system is accessible via the web, teams have access to the files they need to do their job wherever they have access to the internet. Sales teams can access collateral in the field, designers can create in their quiet space, and marketers can publish on the go.

Watch How Acquia DAM enable's Hootsuite's global operations on YouTube.
Remote and distributed Hootsuite teams around the globe can access the assets they need anytime, anywhere. 


Keeps everything organized

Use a system that’s designed for the volume and velocity at which teams are creating and sharing content. A folder structure alone is too cumbersome for multiple departments and geographic locations. Teams need robust search functionality and filtering to find the assets they need.

DAM systems support metadata that makes assets searchable and guides their use. For example, you can quickly and easily give vendors secure access to only the content they need. 

Watch How Acquia DAM enables Alliance Laundry System's global operations on YouTube.
Nick Polcyn, Creative Services Leader at Alliance Laundry Systems uses Acquia DAM to share on-brand content across their international market. 


Helps marketing teams focus on core tasks

The self-service capabilities of DAM allow users to be productive — they can get what they need, when they want it, on their own. Sure, marketers can have access to assets kept on in-house servers but how are they going to find them? And how are they going to know which brochure, image, or logo is the correct one to use? This leads to pinging administrators or designers for assets. Which leads to inefficiency for both parties.

In addition to providing access, a cloud DAM system offers conversions on the fly. When your social media manager needs a square version of a photograph or graphic for Instagram, they can just download it using the conversion functionality instead of putting in a creative request and waiting.

Not all cloud DAM systems are equal

The cloud offers incredible opportunities for scalability, security, and performance; but you need to select a vendor that offers the proper infrastructure and processes. Don’t hesitate to ask vendors about their privacy policy, security compliance, storage redundancy, and third-party validations. (The DAM Evaluation Toolkit can help you determine your DAM needs and how to efficiently approach the vendor selection process.)

See Acquia’s cloud-DAM solution in action

At Acquia, we have offered a secure SaaS DAM solution on Amazon Cloud for over 10 years, because we know that privacy, security, scalability, and access are critical to the modern brand. We support over one million active users and 800 customers around the world. Request, watch, or click through a demo to see how Acquia DAM (Widen) can change the way your business works.


Note: This article was originally published on

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