Communication and Marketing Manager
University of California, Irvine
Will Nagel
Years as a Customer
5+ years
Products Used
Assets
Insights
Admin specialties
User engagement strategy
Metadata types/fields and categories
Insights, Portals, Templates, Entries, and/or another PIM platform
Roles and permissions
Business strategy using DAM
Departments using Acquia DAM
Central operations, Human resources, Marketing
Global DAM locations
North America
Most proud of
Helping our staff get the appropriate content for their needs
Implemented Acquia DAM because
Distribution, Analytics and access controls
Return on investment (ROI)
Users of the system and downloads
Desired customer outcomes (DCOs) hoping to achieve
Organize content in one system
Ensure brand consistency
Publish brand-approved content
Repurpose your best-performing content