Tom Wentworth

Chief Marketing Officer
Acquia, Inc.

Tom is Acquia's Chief Marketing Officer, responsible for go-to-market strategy, demand generation, branding, positioning and communications. He has spent most of his 18 year career in the web content management space, most recently at Ektron, where he served as Chief Marketing Officer. Prior to Ektron, Tom spent over 10 years at Interwoven (now HP/Autonomy) where he held a variety of leadership positions in sales and marketing.

Tom holds a BS in Mathematics and Computer Science from the University of Illinois at Urbana-Champaign.

Recent blog posts

Posted on Friday, April 10, 2015 - 11:54
This morning, I set my alarm at 3am ET and ordered a shiny, magical new Apple Watch. The Apple Watch is the first new product from Apple since Steve Jobs passed away. It’s an important new product for Apple, as they continue to look for ways to More...
Posted on Thursday, March 12, 2015 - 13:54
I just came across an article on TheStreet called Can Target Escape the Stigma of Having Been Slow to Digital? It paints a pretty dire picture of Target’s digital commerce failures, according to Target's Chief Strategy and Innovation Officer Casey More...
Posted on Tuesday, March 10, 2015 - 13:40
Today at the Adobe Summit, Adobe announced a new addition to Adobe Experience Manager called “Screens”. Here’s how VentureBeat described it: "New capabilities in Adobe Experience Manager allow marketers to create personalized interactive content More...
Posted on Wednesday, February 18, 2015 - 09:08
2014 was the year of digital transformation. Digital excellence is no longer simply a way to outperform competitors, it is table-stakes for the long term existence of businesses. Research firm Gartner just released its 2015 CIO agenda, a survey of More...
Posted on Friday, February 13, 2015 - 10:32
The Verge reported yesterday that Pinterest is soon adding a “buy” button. Users will be able to purchase products directly from pinned items, without leaving the Pinterest site. I’ll readily admit that I’ve never used Pinterest. But what makes More...
Posted on Friday, February 6, 2015 - 11:33
Three years ago, Gartner predicted that by 2017 CMOs will spend more money on IT than CIOs. According to Gartner, this shift was being driven by the emergence of cloud computing and software-as-a-service delivery models. In the old days, tech More...
Posted on Wednesday, November 12, 2014 - 09:43
*/ @acquia Thanks for letting me be part of the 1st #AcquiaEngage conf. Perfectly executed. Congrats! — Holly Bounds (@hollymbounds) November 5, 2014 It’s hard to believe only one week ago, I was kicking off Day 2 at Acquia Engage, Acquia’s first More...
Posted on Monday, October 13, 2014 - 09:58
Today Gartner released the 2014 version of its Magic Quadrant for Web Content Management. Acquia moved into the Leader quadrant, and is the only open source company identified as a Leader. Acquia first entered the Magic Quadrant in 2012, and in only More...
Posted on Wednesday, September 3, 2014 - 12:06
Oregon recently filed a lawsuit against Oracle over the failed deployment of the “Cover Oregon” healthcare exchange website. The State spent over $240m on the development and deployment of this portal, and the lawsuit seeks to reclaim over $200m in More...
Posted on Monday, August 18, 2014 - 09:35
Last week, the Obama administration unveiled a new program called the U.S. Digital Service. The Digital Service is a team of America's best and brightest digital strategists, who will collaborate with U.S. government agencies to make digital More...
Posted on Thursday, August 7, 2014 - 12:30
One of the favorite parts of my job is helping Acquia's sales team in competitive web content management replacement opportunities. I believe the traditional enterprise software model is broken. The antiquated idea of buying an expensive software More...
Posted on Friday, June 13, 2014 - 10:46
In a blog post yesterday, Elon Musk of Tesla announced that he will not pursue patent lawsuits against anyone who "in good faith, wants to use our technology." The lobby in Tesla's Palo Alto headquarters used to showcase their patent portfolio; now More...
Posted on Tuesday, May 27, 2014 - 09:58
For the past few years, Gartner has been predicting the budget shift from the CIO to the CMO, as digital marketing teams have been the early pioneers of digital transformation. But while digital marketers certainly were at the forefront of what More...
Posted on Monday, May 19, 2014 - 21:22
Over the weekend, I read the 97-page leaked New York Times Innovation Report, a manifesto for helping the Times become a more competitive business in the disrupted publishing space. While the Times is still winning at quality journalism, it has More...
Posted on Tuesday, April 29, 2014 - 15:24
I recently came across a fantastic article from Martin Kihn, a research director at Gartner, titled "Digital Marketing Consolidation Is Not Inevitable." The article did a great job of stating the case against the marketing cloud. I wrote a similar More...
Posted on Wednesday, February 26, 2014 - 09:25
Next week I'm attending my first ever South by Southwest in Austin. I'm pretty sure SXSW is the first conference I've ever *attended.* I've worked many conferences either as an exhibitor or speaker, but I've never experienced a conference as an More...
Posted on Thursday, February 20, 2014 - 10:06
Today’s an exciting day for Acquia with the launch of our new product, Acquia Lift. Acquia Lift is a new personalization product designed specifically for Drupal. There are lots of personalization products in the market, and you may even be using More...
Posted on Monday, February 3, 2014 - 15:21
Late last week, Acquia was rated Positive by Gartner in their new MarketScope for User Experience Platforms. What are User Experience Platforms (UXP) you ask? Here's what Gartner says: Traditional approaches to architecting, developing and managing More...
Posted on Tuesday, January 28, 2014 - 13:07
Would you buy a house, based only on its curb appeal? Would you buy a car without test driving it? Would you even buy a pair of new jeans without trying them on first? (Ok, I've done this. And it goes badly every time). In all three cases, I hope More...
Posted on Wednesday, January 22, 2014 - 09:44
As Acquia begins to compete more often with Adobe Experience Manager (AEM) in enterprise web content management selections, I'm coming across a set of common objections coming from prospects after they speak with Adobe. We’ve been told by multiple More...

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