After completing a post-graduate degree in finance, Niel started his own business, Commcentrix, in 2009. It was an agency specialised in delivering digital services, focussing specifically on open source web development and marketing automation solutions to clients. The business was acquired by Wunderman in 2017 as part of the group’s web development growth ambitions.
Following the group’s rebrand to Wunderman Thompson, Niel assumed leadership of the Client Service and Commercial operations of the Wunderman SA Technology Business. In 2020 Niel took over as MD of the business and led a team that works on both SA-based and global clients. The SA team collaborates with global teams on large platform, Martech and Development projects on an ongoing basis, and has built a solid reputation across the Wunderman Thompson & WPP Networks.
In 2022, Niel assumed a regional role of Group Chief Growth Officer for WT Commerce and Technology EMEA, this role is tasked with driving growth for all the WT C&T businesses across the zone, through the oversight and management of the New Business, Marketing and Partnership functions.