Liam Bennett

Departments using Acquia DAM:
Central operations
Human resources
Marketing
Product management

Global DAM locations:
North America

Most proud of:
Changing the perception of the solution by introducing structure and solutions users craved to prove it works as described

Implemented Widen because:
It wasn't configured at all outside of the US & Canada business, so I was brought in to make it work for International. Initially providing basic DAM functionality for our creative assets, mostly produced by agencies.

Return on Investment (ROI): 
No ROI strategy is needed at this point. It didn't work, and the International business knew they needed an expert to get the value they'd been trying unsuccessfully to deliver for a number of years.

Desired customer outcomes (DCOs) hoping to achieve:
Organize content in one system
Integrate your Martech stack
Consolidate redundant tools
Ensure brand consistency
Publish brand-approved content
Repurpose your best-performing content
Monitor content effectiveness
Minimize the risk
Streamline your workflow
Launch products faster
Expand into new e-commerce channels