Home / Katelyn Fogarty

Katelyn Fogarty

Sr. Manager, Digital Marketing
Acquia, Inc.

At Acquia my main responsibility is managing and maintaining Acquia.com. I've been managing Drupal websites for about 7 years now, but started off as a web and graphics designer. I transitioned into a front-end web developer in a marketing organization, started building and managing Drupal sites then moved into marketing management. I came from a mix of consumer and business marketing prior to Acquia and with my strong skills in design and development I have been able to move quickly with Drupal and love it!

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Recent blog posts

Posted on Tuesday, August 23, 2016 - 10:05
Question: “When should I move to Drupal 8?” Answer: “It all depends.” You thought you were going to get an easy answer? I wish! Even with my own sites I’ve had to evaluate and spend time determining the best plans for migration. But when it’s time More...
Posted on Tuesday, August 16, 2016 - 16:53
Many people care about ensuring website accessibility, but don’t know where to start and also don’t understand the legal ramifications. Government and public sector sites, or those organizations who receive federal or state funds, are held to strict More...
Posted on Wednesday, August 10, 2016 - 14:29
Does your business rely on form fills (leads) to keep sales teams employed? Is your marketing team tracked on the number of MQLs (marketing qualified leads) they pass over to sales? This is the nature of the B2B beast in most cases. There is, More...
Posted on Tuesday, August 2, 2016 - 12:04
Are you more likely to click into a blog post that has images or no images? The use of images -- photos, diagrams, drawings, gifs, Vines, etc, -- has really grown over the past few years with enhancements to social media such as Facebook’s timeline More...
Posted on Wednesday, July 20, 2016 - 16:57
Everyday I see the impact ad blockers have on our business, because they are blocking more than just ads. Ad blockers are one of the most downloaded browser utilities and smartphone applications, and the source of great debate among privacy More...
Posted on Tuesday, July 12, 2016 - 14:42
Mobile traffic is crucial to any digital strategy. SimilarWeb's State of Mobile Web US 2015 report states that 56% of all traffic to websites is mobile traffic. At Acquia, we saw our own mobile traffic grow by 17% from 2014 to 2015. But things More...
Posted on Wednesday, July 6, 2016 - 16:33
At some point in a B2B company’s digital marketing strategy, they will need to consider a Marketing Automation Platform, of which there are several top players — such as Marketo, Oracle Eloqua, Pardot, Act-On, and Hubspot — While I’m sure that More...
Posted on Wednesday, June 29, 2016 - 16:36
Do you manage a B2B website like I do? Is the primary goal of your website to generate leads? If your answer is yes to both of those questions then this blog is for you. Generating demand on your website is about creating enough interest in your More...
Posted on Tuesday, June 21, 2016 - 10:42
Having a content management system (CMS) in place for my website means that I don't have to worry about maintaining my content right? Not exactly... and when you get down to it, content maintenance is something that you need to actively plan for. More...
Posted on Tuesday, June 14, 2016 - 15:04
Search Engine Optimization (SEO) is an essential part of any digital strategy, so I decided to ask an expert — Keith Vera from DeltaV Digital — some direct questions that may help you with your own SEO plans and strategy. Kate: Hi Keith. Tell us More...
Posted on Tuesday, June 7, 2016 - 12:12
We ran into an interesting problem on the web team here at Acquia because we have two very distinct audiences that don’t overlap. This split audience of visitors to acquia.com caused us a bit of an identity crisis conflict for our main marketing More...
Posted on Friday, June 3, 2016 - 14:49
To be successful in digital marketing -- heck, all marketing -- you need to be data driven. I look at different types of metrics on a daily basis, but I have a core set of metrics I look at weekly, monthly, and quarterly, and wanted to dive into why More...
Posted on Thursday, May 26, 2016 - 12:04
Last winter when we committed to revamping our personalization strategy on the Acquia Developer Center site, dev.acquia.com, we asked the Lift product team if we could be treated like an Acquia customer from start to finish. One of our key product More...
Posted on Tuesday, May 17, 2016 - 15:58
Every site manager, marketer, or website owner should care a lot about SEO (Search Engine Optimization). SEO is a huge and constant focus for me on acquia.com, and thankfully there are some great tools in Drupal to help me manage it. The more More...
Posted on Thursday, May 12, 2016 - 12:28
Most articles about audience development and search engine optimization will offer advice on how to find, attract, or drive traffic to a website, but how many talk about how to hang onto that new traffic? Not many that I’ve found, and I’ve been More...
Posted on Tuesday, May 3, 2016 - 11:51
When I decided I was going to start my own blog of course I wanted to build the site myself. I used to be a pretty technical person previously in my career, but the last time I built a Drupal website from start to finish was with Drupal 5 way back More...
Posted on Monday, December 22, 2014 - 16:14
It's been awhile since I've written an update about my integration of Lift into the Acquia.com site (you can read my last post here), but recently I've been getting some results that are worth sharing. The numbers aren't big, because I've only been More...
Posted on Thursday, September 11, 2014 - 09:14
In a few weeks Dries, Creator of Drupal and Project Lead and David Aponovich , former Forrester Analyst will be hosting a webinar talking about The Rise of the Experience web. As a digital marketer this topic is very interesting to me because it More...
Posted on Monday, July 14, 2014 - 09:57
Imagine talking to each of your site visitor personally to discover what they really want and what they are trying to accomplish on your site. At scale, that’s just not possible and would drive you a little bananas if it was. The next best thing is More...
Posted on Monday, July 7, 2014 - 08:38
In today’s marketing world, buzzwords like automation, user experience and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer More...

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