Kaarthik Subramaniam

As a Digital Experience Platforms Senior Manager at Mars, Kaarthik leads a dynamic team dedicated to delivering exceptional customer experiences and enhancing brand engagement through cutting-edge technologies. His responsibilities include scalable capabilities of both brand and commerce web experiences, mobile applications, and the development of immersive digital experiences such as augmented reality (AR), virtual reality (VR), blockchain, and in-store endeavors for Mars Brands. In just 18 months, he and his team designed, developed, and launched a state-of-the-art modularized web platform, leveraging the capabilities of Acquia Cloud Site Factory. This powerful web platform now drives the digital experiences of over 268 websites representing 58 distinct Mars brands, reaching audiences in 50 countries worldwide.