Founder & CEO Kyte Consulting

Anita Parer

Anita is a Customer Experience Executive who has helped Australia’s leading brands including Suncorp, Telstra, Jetstar, Vodafone, Coles, Woolworths, Dan Murphy’s, ANZ Bank, Latitude Financial Services, Qantas Frequent Flyer, Flybuys, Kmart, University of WA, and many more, in improving their customer engagements in either focused areas or larger digital business transformations across Sales, Service, Marketing, E-commerce, and Loyalty.

How? As a Customer Experience and Marketing Technology enthusiast who leverages leading technologies to optimise business processes, unlocking the power of data, creating a connected real time and personal experience for the one who matters most: YOUR CUSTOMER.

Having worked inside technology providers like Oracle and Teradata, and in small, mid-sized and global consultancies, Anita knows which consulting frameworks to use and how to partner with your providers to drive value from your investments.

As part of Anita's roles, she built consulting teams to be more customer focused, outcome driven, improved the quality of work delivered, and developed strategic value for clients.