Stay-at-home bakers drive record website traffic and increase ecommerce sales by 200 percent year-over-year
BOSTON -- May 27, 2020 -- Digital experience company Acquia today announced that it is powering the direct-to-consumer (D2C) digital experience for King Arthur Flour, the country’s oldest flour company. With stay-at-home orders sweeping the country, and novice bakers trying their hand at various recipes, more people than ever are turning to the King Arthur Flour website for recipes, tutorials and baking supplies. Traffic to the site has reached all-time highs in 2020 and continues to grow, with instructional content such as sourdough baking guides and video series continuing to attract burgeoning bakers. As a result of this demand for content, website sessions are up 260% and ecommerce sales have increased 200% year-over-year in the first few months of 2020 vs. 2019.
With its digital agency partner Third and Grove, Acquia helped King Arthur Flour build and deliver a new content-driven experience that supports the company’s mission to be the ultimate resource and inspiration in the kitchen. The previous version of the website featured 2,000 baker-tested recipes, but wasn’t built to host dynamic, personalized content that changed with the consumer’s needs. Together with Third and Grove, Acquia tightly integrated content and commerce, so the marketing team could quickly set up new recipe pages, highlight key information, and direct consumers to the right products to buy.