Challenges Legacy Marketing Cloud Industry With An Open Digital Experience Platform
BOSTON – May 8, 2019 – Acquia, the open source digital experience company, announced today that it has acquired Mautic, creator of the world’s only open marketing automation and campaign management platform. Together, Acquia and Mautic form the only open alternative to expensive, closed, stagnant marketing clouds, expanding Acquia’s vision to offer the industry's first Open Digital Experience Platform. Customers can now automate, personalize, and measure the entire customer lifecycle – across every channel, at every stage, and at every interaction.
“In today's world, brands need to engage with their customers in a unified and intelligent way,” said Dries Buytaert, Acquia co-founder, CTO, and chairman. “The addition of Mautic helps us support brands on this mission, while also pushing us towards our vision of building the Open Digital Experience Platform. With this acquisition, we are combining open source content management with open source marketing automation. Just as Drupal disrupted web content management, we believe Mautic disrupts the marketing automation world with open source, providing our customers faster innovation, more agility, more flexibility, and better integrations.”
The addition of Mautic’s marketing automation and campaign management capabilities to Acquia’s broader Digital Experience Platform will drive seamless, one-to-one customer experiences across any digital channel, whether it’s on the web, email, SMS, push notifications, social media, or emerging channels like voice. Mautic has more than 100 martech integrations out-of-the-box and well-documented API libraries for integrations with virtually anything else. Built on two thriving and well-respected open source communities, Drupal.org and Mautic.org, Acquia’s Digital Experience Platform lays the foundation for next-generation experiences.
“Open source is poised to transform marketing in the same way it has every other function in the enterprise. What Drupal did for the web, Elastic did for search and MongoDB did for databases, Mautic is doing for marketing automation,” said DB Hurley, Mautic founder and CTO. “With more than 250,000 users across 188 countries, Mautic has proven that marketers want the option to build and deploy digital experiences on their own terms – and we haven’t even reached the tipping point of demand. As advancements in AI, voice, and connected devices raise the bar for customer experience, there is a growing need to innovate at the edge of customer expectations – one that only open source can satisfy.”
That was the case for global brand experience agency, VMLY&R. “We chose Acquia as our partner because its open source foundation will enable us to harness the best, most creative technologies to execute our vision,” said Jeff Geheb, chief experience officer, VMLY&R. “We believe strongly in the power of open source to drive experience platforms; to create the digital experiences of the future, we needed the freedom to innovate without bounds.”