Personalization is everywhere today, and while we don’t always realize its presence, its absence is felt. Modern users demand that each touchpoint in their digital experience be tailored to their unique needs and behaviors. In fact, nearly 75% of users get frustrated when content appears that has nothing to do with their interests.
Industry leaders agree that personalized content is vital for increasing conversion rates and ROI, and fostering a successful digital strategy. However, finding a simple, scalable and cost-effective solution can be a daunting process. In this webinar, Dave Sawyer from FFW will introduce the basics of web personalization, and demonstrate how to get started implementing personalization with Drupal, including:
- Prerequisites for establishing an effective personalization strategy
- An overview of common personalization criteria and example use cases
- How personalization can be implemented in Drupal 7 and Drupal 8
- Comparisons of custom Drupal solutions versus full-featured SaaS offerings, like Acquia Lift