How Tennessee Tourism is Reimagining Travel with Personalization

Caitlin Checkett - Senior Optimization Consultant, Acquia
Todd Greathouse - Director of Technology, VML

The goal of any tourism site is to inspire visitors to travel and explore a particular region. TNVacation.com faced the challenge of inspiring prospective Tennessee visitors with all the state has offer - from activities to geography - through relevant content across their existing website.

Their overly complex system of content tagging and navigation made it extremely difficult for visitors to find information that was useful and inspirational for their trip planning.

Enter: Drupal 8 + Acquia Lift. In this webinar with VML, we will discuss how D8’s easy component-based content authoring, combined with Lift’s robust personalization engine, allowed Tennessee Tourism to:

  • Re-design their architecture to build connections across content types
  • Deliver targeted content to site visitors based on explicit and implicit behaviors
  • Increase average session duration by 29% and decrease bounce rate by 19%
Tuesday, December 05, 2017 01:00 PM EST
Duration: 
60 min
Speakers: 
Caitlin Checkett - Senior Optimization Consultant, Acquia; Todd Greathouse - Director of Technology, VML