Forrester Now Tech: Customer Data Platforms, Q1 2022 (CDPs)
- How CDP's help assemble customer profiles
- How to influence and orchestrate customer interactions
- How to accelerate data delivery to engagement and analytics tools
The growing importance of customer data is pivotal to modern organizations. According to Forrester, customer data platforms (CDPs) are in the hands of 25% of B2C marketers, with 24% more planning to adopt them in the next year. Why? When B2C marketers cite customer data quality as a substantial challenge to their marketing goals, CDPs have become much more alluring.
However, the CDP market is big, and it helps to measure the CDP market presence to decide which solution works best for your organization.
Download this report to get a look at Forrester’s overview of 34 CDP providers, including Acquia.