Webinar

Episode 1 | Invest in your CX: Lessons Learned from Past Recessions

What's Covered?

  • Why continuing to invest in your DXP during a downturn yields better long-term results and helps you survive
  • The importance of understanding your customers’ constantly changing priorities 
  • Three ways to make the most of your content - how to adapt your content strategy in an economic downturn
Additional Info

Businesses need to lean into the challenges of an economic downturn. It can be an opportunity for well-prepared digital teams to wow customers and gain market share. But only if we’re aware of and find solutions to potential problems. 

This webinar will explore the lessons we can take from previous downturns including:

  • Why continuing to invest in your DXP during a downturn yields better long-term results and helps you survive
  • The importance of understanding your customers’ constantly changing priorities 
  • Three ways to make the most of you content - how to adapt your content strategy in an economic downturn

 

Producing content based on your own customer data and then serving this to your customers at the opportune moment will prove invaluable in continuing to build strong relationships.

Featured Speakers

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Tom Bianchi Headshot

Tom Bianchi

Senior Vice President, Product and Solutions Marketing

Acquia