Digital experience, commerce platforms use open source technology and headless commerce to deliver content-driven commerce experiences
BOSTON -- October 31, 2018 -- Acquia and Elastic Path today announce a partnership to help brands realize the opportunities of open source content management and headless commerce solutions. This partnership will enable global brands and merchants to take control of the customer journey and deliver highly personalized, content-rich experiences across touchpoints.
Global brands today face an imperative to deliver a seamless experience. No matter the channel or touchpoint, the brand feel should be the same to every customer. Silos and disconnection create friction and barriers to earning business, trust and loyalty. Both Elastic Path and Acquia are committed to giving their customers the freedom to create a unified brand experience with headless commerce and content technology, open platforms, and APIs that bring the world of commerce and marketing technology together.
Acquia and Elastic Path are collaborating to make it easier to build contextual commerce into any digital experience. Their partnership consists of joint marketing and sales initiatives for 2019, with a goal of supporting customers that want a solution that combines the leading open source content management system Drupal and Elastic Path’s leading enterprise API-first headless commerce platform.
“Together with Elastic Path, we’re creating the potential for disruptive brands to redefine the customer experience and bring true elegance to content and commerce,” said Michael Sullivan, Acquia CEO. “Our combined approach provides ultimate flexibility that enables rapid innovation along with the security and scalability that global brands require and that our customers are demanding.”Brands that rely on the Acquia Experience Platform along with Drupal for content management will discover tremendous opportunities for unified content for commerce with Elastic Path’s API-based commerce solutions. Together, Elastic Path and Acquia enable global brands and merchants to take control of the customer journey and deliver highly personalized, content-rich experiences across every touchpoint.