LONDON — 24 January 2017, — Acquia, a leading provider of cloud-based digital experience solutions, today announces its appointment as the technical lead on delivering Virgin Sport’s new festival platform. Virgin Sport, which is part of Sir Richard Branson’s Virgin Group, launched on 17th January and will run sporting festivals first in the U.K. and the U.S., before scaling globally. The festivals will bring active communities together through their love of keeping fit to participate in events including running races, yoga, fitness programmes, kids’ activities, and more.
Acquia’s role as technical lead for the new Virgin Sport brand has seen it orchestrate the technical implementation of the new online platform for budding participants to register their interest in one of Virgin’s Sport’s events. The new platform, which features Drupal at its core, seamlessly integrates multiple touch points and platforms, including SugarCRM and Virgin Sport’s event registration platform Attendly. Acquia’s innovative digital experience management platform is able to process large amounts of data quickly between the multiple systems to ensure large volumes of people can register and purchase tickets with ease. Working closely with agency partner AKQA, which delivered the user experience and design aspects of the project, Acquia now provides Virgin Sport with the tools to manage the entire customer journey, from initial contact, through to secure transactions.