Leading brands today have learned that they need to compete on customer experience and think of experience as the new product. Recent Acquia research identified a significant gap between consumer expectations and what marketers are actually delivering in the way of personalized customer experiences.
This gap is real and likely to get worse. No longer just a marketing challenge, it has become a topic of C-Suite discussion: How do we compete effectively on customer experience?
Developed with our partner, VMLY&R, this e-book will cover:
- The customer experience gap and how GenZ is widening it
- Technology drivers and best practices for closing the gap
- Real-world examples of brands putting best practices in action