Personalization works and there is a lot of interest in it from digital businesses. So what is holding organizations back from personalizing their users' experience?
This was just one of the questions from our two surveys where we asked thousands of customers, prospects, partners and consumers about the personalization space.
In this e-book, we cover the six top takeaways from our research, as well as actionable steps companies can take to get their personalization initiatives off the ground.
Download now for Acquia's findings on:
- The future of personalization
- Why personalization efforts stall
- Who leads the personalization charge
- How organizations personalize today
- The goals of personalization
- The data challenge with personalization