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Metrics Launchpad

Explore and Activate Customer Data with AgilOne’s Metrics Launchpad

Metrics Launchpad in Acquia AgilOne gives teams immediate, actionable insights into their customer data and easy-to-understand views of their KPIs.

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acquia open marketing cloud

The Future of Marketing Is Open with Acquia Marketing Cloud

See how marketers are embracing "open" through the agile, flexible and accessible Acquia Marketing Cloud.

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machine learning brain

How Will AI and Machine Learning Transform Marketing?

Bridging the trust gap between marketers and artificial intelligence (AI) means changing marketing processes and perspectives.

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choosing a CDP

How to Choose a Customer Data Platform: 6 Essential Requirements

What features should be included in every CDP? For enterprise omnichannel B2C marketers, here are 6 capabilities every CDP must have.

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data cloud

Why the World Needs an Open DXP

Developers and marketers need the freedom to scale without limitations. Acquia's open Drupal Cloud and Marketing Cloud make it possible.

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demographics of shoppers

The Difference Between Segmentation and Clustering

We explain how segmentation and clustering can be used to refine marketing audiences and help you better engage individual shoppers.

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cloud platform users

Q1 2020 Product Updates to the Acquia Experience Platform

Learn how updates to the Acquia Digital Experience Platform empower businesses to meet the digital expectations of customers in any circumstance.

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predictive marketing analytics

The Definitive Guide to Predictive Analytics Models for Marketing

See examples of how to use predictive models in marketing to better allocate resources and set impactful KPIs.

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cross-channel retail experience

Cross-Channel Marketing and How to Not Lose Sight of the Customer

Learn how a CDP helps retail marketers create a unified customer profile and deliver good customer experiences across their entire ecosystem.

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Customer data platform persistent database

Why a Persistent Database is a Key Requirement of an Enterprise CDP

We explain why a real enterprise customer data platform (CDP) needs a clean, enriched database to gain a true customer view.

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