Acquia for Beauty & Cosmetics
Reimagine Beauty Branding
Unleash your beauty brand's potential with digital asset management (DAM). Streamline workflows, stay brand consistent, and deliver runway ready omnichannel experiences.
DAM: Fueling Beauty Industry Growth and Innovation
Managing vast asset libraries can be challenging for the beauty industry. Digital asset management (DAM) is vital to centralizing, organizing, and streamlining operations for consistent content across channels. DAM accelerates go-to-market strategies, facilitates collaboration, and empowers beauty brands to deliver seamless customer experiences, promoting growth and brand loyalty.
Boost Engagement with TINT and DAM
Maximize user-generated content (UGC) impact with TINT and Acquia DAM. Seamlessly integrate UGC into your marketing campaigns, enrich brand storytelling, and foster a robust community around your beauty products. Together, we're redefining engagement in the cosmetics industry.
Acquia in Action
20K in Total Assets
Laura Mercier teams used file sharing tools that lacked the functionality needed to scale with the growth of their global business.
Assets in 40 Countries
By Terry had been using a local server to manage digital assets, but this came with drawbacks — difficultly managing and finding the right asset versions, and remote teams were unable to access the local server.
DAM: The Key to Beauty Brand Success
Optimize your beauty brand with DAM. From product launches to influencer marketing, we've got you covered.
Ensure seamless product launches by centralizing and organizing all your marketing assets in one place.
Keep a consistent brand image across all touchpoints, from e-commerce to social media and beyond.
Facilitate seamless teamwork between creatives, marketers, and sales teams with streamlined asset sharing.
Easily manage, update, and retire assets while ensuring the right assets are used in the right places at the right times.
Quickly share the most up-to-date, approved assets with influencers for smooth and consistent promotional campaigns.
Acquia and Wunderman: Transforming Beauty
Together, Acquia and Wunderman Thompson empower beauty brands, combining creativity, strategic consulting, and technology. We reinvent brands and develop innovative e-commerce strategies, revolutionizing the way the beauty industry interacts with consumers.
Enabling our teams to access the content they need, wherever they are based in the world [was a] key factor in our decision making, and we have been impressed by [Acquia DAM’s] easy-to-manage user interface, and the seamless onboarding process.
CEO, By Terry