- Prioritize. Especially for large websites, prioritize your content based on value, then go deep. In other words, focus on your most important images/ebooks/webinars/etc. and get your taxonomy “locked and loaded” on these so you’re poised to start benefiting from their value ASAP. As a content manager, you likely have a good gut feeling about what content this is; check in with your analytics data to ensure you aren’t missing anything.
- Target. Aim for around 10 keywords per asset. If you need fewer or more, no problem, but 10 is a good goal. Add too many keywords and the asset will show up for everything, rendering your search function less useful than it could be. And try not to overthink when giving keywords. Your first thoughts are likely your best thoughts.
- Keyword Ideas. At Acquia, I specifically suggest the following keyword ideas: the asset’s subject, any product names mentioned, and the author or person featured in the piece if it’s relevant.
- Partners & Clients. I also insist we tag any partners or clients mentioned, so that if Client A changes their name to Client AB in the future we can bulk replace it.
- Internal Names. If we have some internal reference name or nickname — for example, at Acquia we have one annual presentation we refer to as the Mother of All Demos or MOAD, I would add the keywords “mother of all demos” and “MOAD” to that asset too.
Acquia DAM Taxonomy Details
When it comes to taxonomy, Acquia DAM does a lot of the heavy lifting for us marketers, automating many of the tasks that would otherwise fall on our shoulders. For example, when I find photos I like at Getty or another stock image provider and bulk import them, the DAM brings in their keywords and other metadata, giving me a good starting point for our own keyword data. Does Getty have a ton of keywords that aren’t relevant for our needs? Of course. But I’ll be the first to admit it’s much easier to sit and hit the delete button on keywords that don’t work than it is to come up with an on-demand list.
Additionally, not only does the DAM capture and let us search by file type, file name and date added, but working with our development team I was able to set up custom drop-down menus that let folks enter things like an asset’s concept, mood, related images and even campaigns for which an asset is appropriate. While you can set up your DAM with drop-down menus that are specific to your situation, my hope for us is to help support our creative director’s vision of creating a visual language for the Acquia brand and helping our marketers better understand how and why certain images “sound” different than others.
Additionally, once I enter the alt-text for an image into the DAM, it will transfer directly into Drupal 8 without the need to be manually updated; this means that anytime anyone posts the color headshot of Dries Buytaert, our SEO optimized alt-text for that image will be automatically posted with it, without additional work needed. And that alone makes this grizzled content marketer’s heart sing.
Taxonomy Ain’t So Bad
So that’s DAM taxonomy in a nutshell — see, it wasn’t so bad. In fact, it’s scientifically proven* that spending just a little time thinking about taxonomy at the beginning of your DAM setup will make your life all butterflies and roses.
Got a question about taxonomy? Feel free to get in touch with me, as I could talk about this stuff all day.
*This is actually not true, but it is highly likely.