Digital Transformation is Bigger than Digital Marketing
by Tom Wentworth
For the past few years, Gartner has been predicting the budget shift from the CIO to the CMO, as digital marketing teams have been the early pioneers of digital transformation. But while digital marketers certainly were at the forefront of what Gartner calls the digitalization of business, now CEOs realize that the ability to compete and win is tied to their ability to drive transformations across the entire business, not just marketing. Digital sits at core of all modern business processes, disrupting everything - commerce, campaigns, customer service, employee engagement, civic engagement and more. Digital transformation has become a boardroom conversation.
According to Forrester Research, while 74% of today's business executives say their company has a digital strategy, only 15% believe that their company has the skills and capabilities to execute on that strategy. That's because often companies are hamstrung by legacy platforms that simply can't keep up with the pace of change needed to thrive in the world of digital disruption. Speed and innovation matter now more than ever, and the legacy proprietary platforms of the past are being replaced by more agile, "digital-native" platforms of the future.
And that's where Acquia comes in.
Acquia sits squarely in the center of the digital transformation happening in the Global 2000, providing a platform for digital business optimization. We help companies unify content, community, and commerce in a single platform, helping companies digitalize their entire business - from digital experiences to commerce to customer support to digital government.
Today, Acquia closed a $50m financing round led by New Enterprise Associates (NEA), to accelerate our investments in key growth areas including big data marketing, personalized engagement, and commerce. We believe vendors like Adobe and Oracle with their "Marketing Clouds" are missing the point; that digital transformation is much bigger than just marketing. And we're thrilled to be leading the digital revolution.