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Run a Hackathon, inspire passion for Drupal

With a beta release of Drupal 8 just around the corner, and a library of modules that need a stable port (or at least a beta release) on release day, now is the time to get your learning underway and dive in. A brief look at this chart from the Drupal 7 development cycle makes the effect of available contrib on core uptake really clear. If we as a community can ensure contrib is ready when Drupal 8 is released, then everyone has a greater incentive to jump in! One of my favourite ways of learning and rapidly spreading ideas to many is to run a Hackathon. The amazing thing about Hackathons... More

The Open Source Value Proposition

Every so often, advocates and vendors of proprietary/closed source software attempt a FUD (Fear, Uncertainty & Doubt) campaign of comment and link-baiting in order to reframe the conversation around Open Source. The arguments brought up in these discussions are predictable and generally straw man arguments that hold little water, so I wanted to take time to break these down and show the real value proposition of Open Source platforms, web content management systems generally, and Drupal specifically. Free From Costs, Free From Constraints: In order to have a cogent discussion about Open... More

How To Drive Conversions with Acquia Lift

Imagine talking to each of your site visitor personally to discover what they really want and what they are trying to accomplish on your site. At scale, that’s just not possible and would drive you a little bananas if it was. The next best thing is a personalized digital experience that resonates with every site visitor. Acquia Lift does that. It enables marketing teams to increase revenue and gather new leads by instantly generating the kind of relevant content that customers crave. Acquia Lift can... More

Brant Wynn: Demo Framework – How we pitch Drupal to potential clients

Brant Wynn, Acquia Solutions Architect, and I covered some interesting ground in our conversation preceding his jam's Drupal Camp session on selling Drupal to potential clients via beautiful, out-of-the-box demos. Listen to hear about working as a professional open source software developer, the potential wins from having migration tools built into Drupal 8, how Drupal 8 is bringing so many open source technologies and communities together, and more. Professional open source: the more you give, the more you get "I... More

Drupal core updates for July 10, 2014

What's new with Drupal 8? The past two weeks have seen steady progress on Drupal 8, with the release of drupal 8.0-alpha13, the Clearing of the RTBC Queue, the expected deployment of Semantic Versioning support on Drupal.org, the launch of the #D8CX initiative, and the announcement about the... More

The ecommerce media experience: new triggers and signals

The sudden shift away from desktop browser experiences to the mobile web has been both a huge challenge and opportunity for ecommerce user experience management. While having a mobile version of the store was a priority in the five years, the new user expectation is that the site will respond to their circumstances intuitively down to an awareness of whether or not they are in a moving vehicle or inside the brand’s actual store. From Apple’s iBeacon technology for in-store retail experiences to intelligent technologies that deduce if a customer is driving, riding a subway, or waiting at an... More

How Acquia helped scale API calls for Major Train Operator

Last year, a major train operator in the Eastern US region came to us and asked to help build a system on Acquia Cloud for their train API. They wanted to open up their train schedules, arrival times, delay timings, all that information for everyone. This meant that the infrastructure behind the API had to withstand a huge flurry of requests every second, while remaining very responsive. And in the meanwhile we also had to make sure that only authorized applications can access this API, applications that this operator approved. The requests would look something like this: Our client had their... More

Conference Organizing Distribution (COD) 7 Beta2

COD Beta 2 Over the Holiday weekend, over 25 tickets were solved coming out of the Alpha6 and Beta1 release of COD. Late Monday night, COD Beta2 was released! This release includes fixes to the session submission system, specifically where time-slots and tracks weren't being properly saved in some conditions. We also made changes to the administration menu paths to de-couple them from the node and be less confusing. You can see the full release notes here: https://www.drupal.org/node/2299327... More

Implementing Acquia Cloud Site Factory: What You Need to Know

Acquia Cloud Site Factory (ACSF) is a unique multiple site management platform that offers clients the ability to create, manage, and deploy many sites from one dashboard. Running many sites from one platform comes with a different set of challenges though that need to be addressed for enterprise clients: Key Differences from a typical Acquia Cloud Enterprise project Scale Theming Codebase Resourcing Estimating Getting Sites Live Scale is the most obvious difference. ACSF projects are building a platform for hundreds of different sites. When building one or a few sites on Acquia Cloud... More

Deliver digital faster with Drupal – Part 1

Act, react, and execute faster with Drupal. Your time-to-market can be the difference between success and failure in today’s rapidly changing and evolving business world; you don’t know what tomorrow’s killer app or innovation will be, but you need to be free to embrace it. How fast can you build and provision digital properties to leapfrog ahead of your competition? What happens when the market changes and shifts around you – yet again or constantly? A modular, open source solution with an active professional community like Drupal lets you re-use, re-arrange, and re-assemble components and... More

Acquia Lift: Define, Test & Iterate

Acquia Lift is a great tool built by an amazing team. It has been well received and brings some powerful features to Drupal. One of those unique features is that its completely integrated with Drupal which opens the door for editors to use it in the same workflow they are used to. This added power creates a new unique challenge: to target, test and personalize a web experience for each visitor. It’s not magic At the end of the day Acquia Lift is still a tool, it doesn’t magically increase the conversions on your website by adding tests and variations to all content. The tests on your... More

How to Own an Action Plan for Testing Strategy

In today’s marketing world, buzzwords like automation, user experience and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer. With digital footprints growing exponentially, marketers and website managers have the ability to develop unique experiences for every visitor, but they often get a little tongue-tied when it comes to explaining how content development and targeting decisions are made. The reason for this issue is simple and straightforward–testing strategies are... More

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Apple recruits top watch industry sales exec Apple has hired one of the watch industry's top sales execs, Patrick Pruniaux, TAG Heuer's sales and retail VP. Pruniaux will be working on the iWatch and positioning it as a market leader in an ever changing and competitive wearables landscape. "Clearly, the team in Cupertino wants someone who can market wristwear to a large audience."... More

CI&T and Acquia host Drupal 8 Hackathon

Cross-posted with permission from CI&T We partnered with Acquia to grow the Drupal global community CI&T can never have enough Hackathons! We simply love them! Last Thursday and Friday, CI&T hosted another +Drupal 8 Hackathon with our partner +Acquia at our global headquarters in Campinas, Brazil. The challenge for each team was to migrate one module from... More

Selling the Story: From Store Operations to Experience Management

As the ecommerce channel becomes the key channel for many consumer driven brands, ownership of its P&L is moving to the marketing organization as that channel becomes the primary digital face of the brand. As marketing itself moves from a rigid “funnel” model aligned to a marketing calendar (Dads-and-Grads, Back-to-School, Black Friday) and the classic Four P’s of product-price-promotion-and place to a more fluid experience customized to the individual, the need for the marketing communications model to adapt becomes imperative. Where in the past marketers might develop a handful of... More

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