Acquia Analytics
Democratize data across your organization through visual, easy to use dashboards, reports, and ad-hoc analysis. Empower all teams with access to data that's easy to understand—and put to work.
Experience And Scale
16+ Years Of Enterprise Success
We know enterprise B2C use cases, and we have enriched the platform over time with customer feedback to provide best of breed analytics, segmentation, orchestration, and identity resolution.
Acquia CDP compiles data from all sources into a unified record to generate usable, accurate analytics in real time. Understand campaign performance and generate actionable insights to drive greater revenue.
Acquia CDP provides hundreds of out-of-the-box summaries, calculations, and attributes for immediate visual insights. The platform is also metadata-configurable, so you can easily calculate metrics from any data source -- including event data.
Segment customers with supervised machine learning models that predict customer events such as purchase, subscription, and engagement, and with unsupervised models that group customers together based on interest and behavior.
Acquia CDP gives full SQL access to CDP data through an easy-to-use, browser-based query editor, Acquia Interactive Queries. This uses the same data source as Acquia Analytics, letting you easily toggle between both applications.
Multi-Touch Attribution
Understand the influence and ROI of marketing campaigns through a variety of attribution models, windows, and event types. Gain visual attribution insights directly within Acquia CDP.
Democratize your data
Give marketers, executives, data scientists, analysts, channel associates, customer service representatives, and more direct access to insights built on unified, trusted data.
Get real-time learnings
Acquia CDP ingests data using the Acquia Data Model, which ensures that as new feeds, configurations or attributes are added, data is in a format that is instantly harnessed for analytical insights and action.
See how COVID-19 Affected your business
Acquia CDP provides over 60 dashboards and reports that reveal important insights about how your business has been impacted by COVID-19, such as how effectively customers have migrated to digital only experiences.
More about Acquia Customer Data Platform
Unlock and unify your data to generate rich insights that drive engagement. Drive stronger ROI through smarter marketing and cultivating authentic experiences.
Cohort Analysis
Empower marketers and equip them to define cohorts, analyze performance, and get self-service business insights. Rather than depending on IT resources and data availability, marketers can get the insights they need to drive business decisions.
