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Personalization - before you begin

Most websites can benefit from personalization in one way or another. But there are some things you should consider before you jump in and rethink the way users interact with your website.
Personalization can be a very powerful tool to drive the bottom line of your digital business. This can mean different things to different websites. An ad driven revenue model will benefit from more pageviews per session, a lead generation site will benefit from faster and more conversions and so on. Depending on the model you’ll need a different strategy to hit your goals. Let’s find out how we can... Plus

Platform Trumps Product Approach as WCM Ascends in Digital Role

Web content management (WCM) has been an important player on the digital technology roster for years, an enabling technology to drive websites and online content. WCM now plays a more powerful role than ever in a digital stack, thanks to the new reality that multichannel digital experiences and overall digital business execution is a C-level mandate.
Buyers entering the WCM market for the first time in a few years – since the LAST time they re-platformed their website – are discovering this new reality.
Here’s the reality in 2015: WCM is the key, central technology on which you build,... Plus

Context Takes Personalization Into the Future


One of digital marketing’s buzz-iest buzzwords is personalization. Marketers are talking about it. Businesses are implementing it. You know you need it. But what is it, exactly?
Personalization helps customers feel like they’re directly connected to your brand, instead of just being part of the masses. Who doesn’t want to feel like the brands we love care about what matters to us? And for brands, that focus on getting as close to 1:1 marketing as possible leads to increases in loyalty and conversion.
Since the beginning of the Internet, people have sought use the web to form personal... Plus

4 benefits of hiring dedicated open source contributors


Eric Mandel, CEO of infrastructure provider Blackmesh, and I got the chance to speak at PHP World 2014 (where I was also a keynote speaker). We spoke about his history with development, open source, and Drupal. I also had the chance to ask Eric about how Blackmesh has become a leader in the area of corporate contribution to Drupal, employing Cathy Theys to work on Drupal core, mentor new... Plus

Digital Leaders Discuss the Future of Media

Here in New York City, I’m fortunate to have direct access to leaders who are developing the future of media and entertainment. Some of these executives work at our Acquia customers here in the city; NBCUniversal and Warner Music come to mind. Others are old friends who I’ve met along the way in my career in media at companies like Dow Jones and CBS Interactive.
This year we have started to gather these talents at a monthly meet-up in New York City, so that we can all learn from each other and discuss the latest digital media trends. Last month when we met up at The Ace Hotel, sidebar... Plus

Core Metrics for a Unified Content/Commerce Strategy

This is the eight and final post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four,... Plus

Acquia Certification Program Ready to Turn 1!


After many years of discussion and debate in the Drupal community, Acquia launched the Acquia Certification Program in March 2014. This past year, there were three exams published and offered on a global basis with participants from over 45 countries and several hundred earning credentials. The exams focus on real world experience and the overriding comments we've heard this past year are the exams are tough but fair. There is now a ... Plus

“Web Content is the Backbone of Any Digital Experience”

Why Forrester’s Web Content Management Wave Matters to Commerce
A few weeks ago Forrester Research released its much-anticipated Web Content Management Systems Wave. Acquia was named a Strong Performer and made the biggest leap of any vendor since the previous wave in 2013. David Aponovich, Sr. Director at Acquia and former Forrester Analyst (and co-author of the 2013 wave) gave us his take what the report means... Plus

Making Drupal 8 fly

In my travels to talk about Drupal, everyone asks me about Drupal 8's performance and scalability. Modern websites are much more dynamic and interactive than 10 years ago, making it more difficult to build modern sites while also being fast. It made me realize that maybe I should write up a summary of some of the most exciting performance and scalability improvements in Drupal 8. After all, Drupal 8 will leapfrog many of its competitors in terms of how to architect and scale modern web... Plus

Helping Remote Teams Work - The Manager


Part 2 of 2 – I ran into Elia Albarran, Four Kitchens' Operations Manager at BADCamp 2014. She mentioned she'd read my blog post 10 Tips for Success as a Remote Employee; we started exchanging tips and ideas until I basically yelled, "Stop! I need to get this on camera for the podcast!" She graciously agreed and brought along two Four Kitchens developers for the session, too: Taylor... Plus

5 Questions CFOs Should Be Asking About Digital Transformation

2014 was the year of digital transformation. Digital excellence is no longer simply a way to outperform competitors, it is table-stakes for the long term existence of businesses.
Research firm Gartner just released its 2015 CIO agenda, a survey of over 2800 global CIOs who represent nearly $400 billion in IT spending. Their primary finding? That “Digitalization” is no longer a sideshow — it has moved to center stage and is changing the whole game. CIOs have a unique opportunity, but they must “... Plus

The Right Content at the Right Time

This is the seventh post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four,... Plus

Development based on Drupal's Fundamental Particles - Brad Czerniak


Presenter, Brad Czerniak caught my eye with a blog post entitled "10 things I learned using Drupal at a hackathon," based on his experiences taking part in the #hackDPL (Detroit Public Library) competitive hackathon. In our podcast interview we talk about that – before moving on to Brad's session about the Drupal development best practices he and his team use at Commercial Progression in Michigan.

Session description

There are lots... Plus

Marketing Cloud Vendor Promises Probably Don’t Fit Your Digital Reality

As organizations march toward a digital-first future, it can be hard to resist the lure of digital marketing “suites” or “clouds” many software vendors are offering.
If you’re in the market for new digital technology, fair warning. There’s a one-two-three punch waiting to surprise buyers that can derail your digital transformation plans.
The lure of the vision: Marketing cloud vendors describe a persuasive picture of how all their digital marketing applications and customer experience tools get packed into a unified package to benefit buyers. It’s a compelling promise of complete... Plus

How To Recommend Content and Offers the Right Way

Your customers not only understand that you collect information about them, but they expect a customized experience based on that data. You, the digital marketer, have tested your website, adjusted based on the results and segmented your audience accordingly. But what's the most effective way to use this information? As Tony Haile, CEO of Chartbeat told Time, you only have about 15... Plus

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