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Is Your Content Where it Needs to Be?

Personalization continues to be a top priority for businesses large and small. Customized experiences are now the expectation. While many marketing tools exist to help automate and deliver personalized digital experiences, what is truly driving the effort and satisfying customers is content. Content is the key to personalization. It is what makes the customer experience unique, it provides value to your audience, and it showcases that you know and understand what matters to your customers. Content makes your audience feel... Plus

The Boston Drupal Community Celebrates Drupal 8

After four years of hard work and dedication from the Drupal community, Drupal 8 became a reality. D8 becoming GA was truly a reason to celebrate...or rather, celebr8. The Boston Drupal community came together at Howl at the Moon in Downtown Boston to cut loose and enjoy this major Drupal milestone.

Acquia and Isovera generously provided food and beverages (that included a... Plus

Part 3 - Drupal 8 Release Mega Episode Bonus Behind the Scenes!

Part 3 of 3 - Spend 18 minutes with Dries Buytaert and Jeffrey A. "jam" McGuire behind the scenes in Antwerp as we drive back to the dorm room where Drupal was invented and Dries seeing it for the first time in 15 years.

Video - 18 min.

Drupal 8 Release & Happy Birthday, Dries Mega Episode

Part 1 - interview... Plus

Drupal, the fastest way from idea to MVP - meet Keith Donaldson

Keith Donaldson and I spoke in Keith's 9th week as a Drupalist--he's done Django and run several startups in the past--and he'd already been using Drupal "in the wild" to win a hackathon and more. I was impressed! In this podcast, we talk about Keith's background, impressions of Drupal, how the Acquia U training program supports and creates new Drupal talent, our mutual conviction that it is one of the best tools to get a minimum viable product up and running for someone with a startup idea, and more!

The ability to go from idea to MVP so quickly is awesome and powerful.

One week... Plus

Bien démarrer : test à plusieurs variables pour le marketing

Nous avons exploré les principes fondamentaux de l’A/B testing et souligné son importance lorsqu’il s’agit de maximiser les taux de conversion sur votre site web. Contrairement à l’A/B testing qui met l’accent sur la comparaison entre deux ou plusieurs variantes d’un élément unique par rapport à une « version de contrôle », le test à plusieurs variables vous permet de tester plusieurs changements simultanément pour trouver la bonne combinaison qui vous permettra d’atteindre vos objectifs quels qu’ils soient (... Plus

Une Reconnaissance magique

Récemment, Gartner a placé Acquia dans la catégorie Leaders du Carré Magique 2015 pour la gestion de contenu web pour la deuxième année consécutive. Notre objectif reste le même, à savoir fournir à nos clients des technologies et des services uniques pour répondre à la demande actuelle et future, mais nous ne pouvons pas nier la satisfaction que suscite cette... Plus

Countdown to Drupal 8: Some Tips from Pedalo

The upcoming release of Drupal 8 (Do we have to remind you that it's on November 19th?) will no doubt inspire a flurry of "how to" blog posts. Which makes this a good time to focus on some D8-inspired professional development.
One resource that recently crossed our screen came from our partners at Pedalo, the London-based Web design agency. They've been compiling a series of blog posts to help teams prepare for the new version.
Mobile-first responsiveness is one of the features that Pedalo says will make a Drupal 8 upgrade worth it.
Why not check out... Plus

How CPG Brands Can Win Consumers Using Real-time, Detailed Customer Data

Some of the best digital experiences are born out of strong partnerships. Great businesses can stand alone, but when you bring them together, amazing things happen.
Acquia partners with a variety of agencies, Drupal shops, and technology partners to maximize the adoption and effectiveness of the Acquia platform. By working together, we can help customers build bigger and better digital experiences for their customers.
The same can be said for being at the forefront of industry conversation. Recently we had a chance to collaborate with Acquia partner and mobile agency... Plus

Engage in Review: Creating a Whole Mobile Strategy with Webster Bank

If you’re competing against industry giants who have a strong online presence, your digital banking experience has to offer consumers the convenience and service they’ve come to expect--no matter what device they’re using. Back in 2012, only 10 percent of Webster Bank’s site visitors arrived from their mobile phones. Fast forward to 2015, and the new standard is a mobile experience designed for users who don’t sit at their desktops all day. Instead, a brand’s online presence must be adaptable to all the ways consumers will access it, whether by laptop, tablet or smartphone.

So how did... Plus

As Enterprises Rush to the Cloud, Which Side of History Are You On?

You don’t have to go back many years – maybe to 2011 or 2012 – to recall when everyone was making bullish statements declaring it “the year of mobile.”
In retrospect, there was nothing bold about what they were saying; all the signs were there. What began as a trickle –We’ll get 12 percent of our traffic from mobile users this year! – turned into a torrent, then became...ubiquitous. Today, your organization has either discovered mobile, or you’ve been marginalized. The New York Times made this reality crystal clear when it declared print dead and buried in its October 7... Plus

Engage in Review: 7 Digital Marketing Tips from Intuit and Third & Grove

What does it take to make a seemingly impossible task possible? Janin Kompor, Senior Manager of Web Strategy at Quicken and Mint, and Justin Emond, CTO and Cofounder at web design and development agency Third & Grove, answered that very question, sharing the digital marketing and project management lessons they learned along the way.

Both Mint and Quicken were running on old technology stacks, and the cost for maintaining... Plus

How and why we use Drupal - a business owner's perspective

jam's Dev Camp is back with Alick Mighall, Managing Director of miggle in Brighton. He and I have a chat about Drupal and running your own business in the podcast interview part of this session. He goes on to do a very interesting presentation about the road to Drupal for himself and his agency, including some of the detours through proprietary and in-house software along the way. If you're wondering what Drupal can do for you and your company, listen to our conversation then watch Alick's presentation. Slides and full session video below!... Plus

3 Reasons Why Your College or University Should Fix Its Multisite Problems

In today’s digitally driven world, one website or even several websites is not enough to meet internal demand and external audience expectations. Pleasing the audience and supplying demand with affordable solutions, calls for a platform that can economically deliver engaging online experiences quickly and at scale. Managing and maintaining multiple sites can quickly get out of hand -- even with a solid digital strategy in place -- and sometimes the challenge is even knowing how many sites exist, who owns them, and... Plus

Engage in Review: Anticipatory Design with Aaron Shapiro, Huge CEO

While the idea of technology making our decisions for us may seem like a difficult concept to grasp, think about this statistic shared by Huge CEO Aaron Shapiro during his Engage presentation on anticipatory design: Americans make 35,000 decisions every single day. And technology only makes those decisions more complicated, providing too many options and leading to something called “decision fatigue.”
Shapiro broke down the three key change drivers when it comes to making anticipatory design a reality: demographics, bandwidth ubiquity,... Plus

Engage in Review: Product Preview with Chris Stone, Chief Products Officer

The excitement level was high during the first day of Acquia Engage 2015. To kick off the conference, we heard stories of digital transformation from our CEO, Tom Erickson, as well as companies like Princess Cruises, Intuit, and Whole Foods, and got a glimpse into the future of the web from our CTO and Drupal founder Dries Buytaert.

In the afternoon, Chris... Plus