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Acquia's Plans for DrupalCon Asia in Mumbai

Acquia is once again a sponsor of an upcoming DrupalCon -- DrupalCon Asia in Mumbai, India. It runs Feb 18 through Feb 21.
Some of us are traveling a long way to be there and meet new friends from the Indian community. Other colleagues are already part of the Indian Drupal community and are getting the chance to share their knowledge and experience with everyone at the big event on the Drupal calendar.
Acquians will be involved in many of the aspects that make up a DrupalCon: from the summits on Thursday, to the Prenote, to the... Plus

The Evolution of Media Company CMS Platforms: Newspaper CMS Selection

Last week in this series on Media-focused CMS platforms, we discussed how proprietary CMS systems have long dominated the newspaper industry, and then touched on the more recent trend towards consolidation. Today, we’ll dive deeper into that industry, and what drives newspapers to make CMS decisions the way they do.
It’s common practice in the current market to see newspapers with two different CMS solutions, which begs the question, do newspapers actually need two separate... Plus

The Evolution of Media Company CMS Platforms: The Newspaper Industry

Last week in our series on media CMS platforms, we looked at how the broadcast radio industry is following suit in the movement towards an open source future. Today, I’ll dig deeper into the newspaper industry, and how that landscape is changing.
Why proprietary CMS solutions have dominated in the newspaper business
Newspapers differ from their TV and Radio counterparts, because there’s an actual physical media product that needs to be designed, produced, distributed, and sold to consumers. The same CMS platforms that deliver newspaper content to digital platforms often also have technology... Plus

10 Important Business Benefits of Drupal 8

There’s an abundance of information out there for technical folks on the benefits of Drupal 8, but less material on the business benefits of Drupal’s latest version. In addition to carrying on Drupal’s core functionality and open source roots, it offers many additions and upgrades that will help to bring your digital business boldly forwards into today’s age of the customer.
According to Forrester, there is a... Plus

How to Align Personalization Objectives with Business Goals


This is part two of a five-part blog series on personalization.
Personalization is a top priority for businesses today, regardless of industry. To make sure that any personalization program within your organization is a glowing success, it must be aligned with the company’s larger vision and strategic goals. Without this alignment, the reason for implementing a personalization program in the first place can get lost, and personalization can do as much harm as good.
The danger lies in optimizing toward a minor objective, such as increasing clicks on your website, because that type of... Plus

The Evolution of Media Company CMS Platforms: The Radio Industry

In previous posts in this series on media CMS platforms, I’ve looked at the current media and entertainment industry landscape, and how media companies are making CMS decisions. I’ve discussed the constant motion from one CMS to the next, and general industry consolidation across many media industries, with a specific focus on television markets. Today, we’ll look... Plus

Choosing the Right Content Distribution Model for Your Organization


Creating and syndicating quality content has become a top marketing priority for businesses large and small, regardless of industry. Marketers are constantly working toward the right content balance, one that strikes the right tone, provides the correct information, and engages the audience while meeting their expectations. With so much focus on production of content, however, the distribution of finished content can often become secondary. Content has no purpose if your audience can’t access it. Having a content distribution plan is almost as important as the creation of the content itself... Plus

Cloud, Open-Source et CMS: tendance forte pour les expériences digitales

Bonjour,
Je profite de ce début d’année pour vous souhaiter à tous une excellente année 2016, et faire un rapide retour en arrière sur les grandes tendances du marché de l’année 2015, ainsi qu'une rétrospective des annonces que nous avons faites chez Acquia.
Expériences Digitales:
Plus que jamais le digital va continuer son essor en 2016 car il devient clé pour fidéliser les clients, gagner des parts de marché, posséder un avantage compétitif et réduire les coûts au travers notamment de l’automatisation des processus. A ce titre et pour illustrer ces quatre axes, Cisco déclare... Plus

How To Build a Successful Personalization Team

This is part one of a five-part blog series on personalization.
Building great digital experiences, as with everything else, begins with the builders. While an individual may produce a masterpiece alone, most great achievements are the result of skilled individuals working together as a team. Successfully building and delivering personalized experiences on the web or anywhere else is no exception to this rule, and it is rare to find one person who can achieve this independently. For this reason, organizations who wish to create relevant personalized experiences for their customers must first... Plus

Acquia Retrospective 2015

As many of my loyal blog readers know, I sit down to write a retrospective at the end of each year. It's helpful from the perspective of seeing how far Acquia has come in a single year, but it should also give you a glimpse of what is in store for Acquia in 2016 and beyond. If you find it interesting to take a look back at previous retrospectives, here they are: 2014, 2013, 2012,... Plus

Mitigate Risks with Drupal 8: Proven Strategies

At Phase2, we help organizations assess the suitability of Drupal 8 in the context of their unique digital strategies. We’ve implemented enterprise platforms on early versions of Drupal 6, 7, and 8, refining our insight into the risks and rewards of early adoption.
The following is excerpted from our white paper, “Drupal 8 for Enterprise: Drupal 8 in a Changing Digital Landscape.” Download the full white paper from here.
The Strategic Value of... Plus

Getting Started with Digital Content Strategy


“I hate the word “content,” which has infiltrated our profession. You have people who are called chief content officers and things like that. I don’t like the word content. To me, it’s like saying the word “stuff.” It has no meaning, whereas journalism actually does have meaning.” Marty Baron, editor in chief of the Washington Post in Newsonomics
“Content” is all the rage in digital marketing and has been ever... Plus

The Evolution of Media Company CMS Platforms: TV Market Consolidation

So far in this series, I’ve given an overview of the media and entertainment industry and why companies have selected different CMS platforms, as well as taken a deep dive into the world of third-party integrations that many media businesses utilize.
What has become clear is that there is an established group of CMS platforms designed to address the specific... Plus

Building digital government services? Here is the proven choice.


Drupal is the open source, community software powering successful digital government around the world.

I had the honor of speaking about Drupal and government to a packed room at the Internetdagarna in Stockholm, in November 2015. I used the opportunity to highlight Drupal’s success in helping governmental organisations and public bodies and went into some detail about the Australian government’s Drupal-based govCMS solution, as a shining example of good policy meeting good software. In conversations following my presentations, members... Plus

Is Your Content Where it Needs to Be?

Personalization continues to be a top priority for businesses large and small. Customized experiences are now the expectation. While many marketing tools exist to help automate and deliver personalized digital experiences, what is truly driving the effort and satisfying customers is content. Content is the key to personalization. It is what makes the customer experience unique, it provides value to your audience, and it showcases that you know and understand what matters to your customers. Content makes your audience feel... Plus

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