Tom Wentworth

Chief Marketing Officer
Acquia, Inc.

Tom is Acquia's Chief Marketing Officer, responsible for go-to-market strategy, demand generation, branding, positioning, and communications. He has spent most of his 18 year career in the web content management space, most recently at Ektron, where he served as Chief Marketing Officer. Prior to Ektron, Tom spent over 10 years at Interwoven (now HP/Autonomy) where he held a variety of leadership positions in sales and marketing.

Tom holds a BS in Mathematics and Computer Science from the University of Illinois at Urbana-Champaign.

Recent blog posts

Posted on Friday, June 13, 2014 - 10:46
In a blog post yesterday, Elon Musk of Tesla announced that he will not pursue patent lawsuits against anyone who "in good faith, wants to use our technology." The lobby in Tesla's Palo Alto headquarters used to showcase their patent portfolio; now More...
Posted on Tuesday, May 27, 2014 - 09:58
For the past few years, Gartner has been predicting the budget shift from the CIO to the CMO, as digital marketing teams have been the early pioneers of digital transformation. But while digital marketers certainly were at the forefront of what More...
Posted on Monday, May 19, 2014 - 21:22
Over the weekend, I read the 97-page leaked New York Times Innovation Report, a manifesto for helping the Times become a more competitive business in the disrupted publishing space. While the Times is still winning at quality journalism, it has More...
Posted on Tuesday, April 29, 2014 - 15:24
I recently came across a fantastic article from Martin Kihn, a research director at Gartner, titled "Digital Marketing Consolidation Is Not Inevitable." The article did a great job of stating the case against the marketing cloud. I wrote a similar More...
Posted on Wednesday, February 26, 2014 - 09:25
Next week I'm attending my first ever South by Southwest in Austin. I'm pretty sure SXSW is the first conference I've ever *attended.* I've worked many conferences either as an exhibitor or speaker, but I've never experienced a conference as an More...
Posted on Thursday, February 20, 2014 - 10:06
Today’s an exciting day for Acquia with the launch of our new product, Acquia Lift. Acquia Lift is a new personalization product designed specifically for Drupal. There are lots of personalization products in the market, and you may even be using More...
Posted on Monday, February 3, 2014 - 15:21
Late last week, Acquia was rated Positive by Gartner in their new MarketScope for User Experience Platforms. What are User Experience Platforms (UXP) you ask? Here's what Gartner says: Traditional approaches to architecting, developing and managing More...
Posted on Tuesday, January 28, 2014 - 13:07
Would you buy a house, based only on its curb appeal? Would you buy a car without test driving it? Would you even buy a pair of new jeans without trying them on first? (Ok, I've done this. And it goes badly every time). In all three cases, I hope More...
Posted on Wednesday, January 22, 2014 - 09:44
As Drupal begins to compete more often with Adobe Experience Manager (AEM) in enterprise web content management selections, I'm coming across a set of common objections coming from prospects after they speak with Adobe. We’ve been told by multiple More...
Posted on Monday, December 16, 2013 - 07:39
Today marks my one year anniversary of joining Acquia. Has it really been 12 months? 2013 was certainly a huge year for me personally (having a baby!) and professionally, joining one of the fastest growing technology companies in the world. Some of More...
Posted on Monday, December 2, 2013 - 15:00
Today I came across a new infographic from nonlinear creations, which compares open source and proprietary CMSs. nonlinear creations is a digital agency who does lots of CMS implementations, mostly in Sitecore. It's another attempt by a proprietary More...
Posted on Wednesday, November 20, 2013 - 10:22
Today, .NET CMS company Sitecore acquired e-commerce vendor commerceserver.net. Chances are you've never heard of commerceserver.net. It's the product-formerly-known-as Microsoft Commerce Server, which Microsoft sold to a company called Ascentium, More...
Posted on Sunday, November 17, 2013 - 15:26
I've been spending a lot of time with Google services lately as I explore switching from my trusty iPhone and iOS to Android, specifically the Nexus 5. It's been a surprisingly smooth transition, and I've started to prefer Android to iOS, in many More...
Posted on Monday, November 4, 2013 - 14:49
You would have to be living on another planet to not to have heard about the failures of the healthcare.gov site. It seems like every day, there's another high profile failure, where the site doesn't work, or its hosting servers go down. It's been More...
Posted on Wednesday, October 16, 2013 - 15:57
Matt Asay, a long time open source evangelist with over a decade of experience at companies like MongoDB, Canonical, and Alfresco, posted a great article in response to a new white paper on Open Source published by Oracle. (By the way, do people More...
Posted on Monday, October 14, 2013 - 15:13
Today, Acquia was named the 2013 People's Choice Winner for Best Cloud CMS by CMS Critic. Cloud CMS was a new category added in 2013, to recognize the momentum of the modern, cloud-native CMS, like Acquia Cloud. From the announcement: For a cloud More...
Posted on Thursday, September 19, 2013 - 07:38
I was recently struck by a story told to me by Tom Bogan, one of Acquia's board members and the board chairman at Citrix. Citrix has risen to become one of the most successful technology companies in the world. Tom says that the key to Citrix long More...
Posted on Tuesday, September 3, 2013 - 13:01
Last week, I came across an article on ZDNet entitled "Australian government can't recruit fast enough for open source". Drupal is having so much success in Australia that they can't hire fast enough to staff all the projects. Most interesting to me More...
Posted on Wednesday, August 21, 2013 - 08:12
The Marketing Cloud. A one-stop-shop for CMOs. Everything you need to create, manage, and execute marketing campaigns. Web. Social. Email. Mobile. Analytics. Targeting. From a single vendor. All in one easy-to-buy package. Adobe’s got one: “Adobe More...
Posted on Thursday, August 8, 2013 - 13:41
Last week, Gartner unveiled the 2013 edition of its yearly Magic Quadrant for Web Content Management. Gartner Magic Quadrants are evaluations of vendors in a specific market. As a refresher, Gartner looks at WCM vendors against two sets of criteria More...

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