Winning AI Search with Conductor and Capgemini

As AI reshapes how people discover brands, search is shifting from keywords and clicks to conversations and recommendations. In this session, Conductor Chief Product Officer Wei Zheng and Capgemini's Quentin Milicent unpack what that means for marketers and how to respond.

The stakes are concrete. A Gartner prediction cited in the talk points to a steep decline in organic website traffic as people rely on AI assistants, even as bot and AI engagement climbs. Wei explains how large language models personalize answers to long, context-rich prompts, why users increasingly accept AI responses without clicking citations, and why AI assembles answers from many sources, including Reddit, review sites, and user-generated content, not just your own website.

Their frameworks line up closely. Both track brand visibility using synthetic personas and prompts that mirror real intent, then measure not just mentions but citations and sentiment, with the goal of being the definitive recommendation. From there the work becomes actionable: create and refresh content where you are underrepresented, fix technical site health so AI can read your pages, and earn third-party and authoritative coverage. Activities, Wei argues, drive results, and answer engine optimization is a team sport spanning PR, communications, product, and compliance. Quentin closes by framing the transformation as three questions a brand must answer: am I being seen, am I being understood, and am I being chosen, the last pointing toward agentic commerce. Watch to learn how Conductor and Acquia help brands stay visible and trusted as AI becomes the front door to discovery.