State of the Market

Acquia Chief Market Officer Jennifer Griffin Smith opens the morning with a simple premise: the opportunity in front of us is unlike anything in her career, and capitalizing on it means changing the way we work. As both a marketing leader and a practitioner, she shares the same pressures her audience faces, then turns to the brands proving what is possible.

Each story shows a different kind of change. UNICEF built a parenting-guidance platform on Acquia and Drupal's multisite architecture to give 1.4 million parents across 15 countries expert advice in 15 languages, with 84% reporting more confidence raising their children. Save the Children consolidated onto a single high-performance site, cutting operating expense and reinvesting in its mission. Legrand centralized governance and security across a 60-site web factory, then doubled traffic, downloads, and customer contacts. Mars built a component toolkit for 30-plus regional sites, halving development time and cutting maintenance costs by 40%. Bayer lifted digital accessibility scores 20% in three months to meet European standards. Saint-Gobain Denmark consolidated four brands into one multisite platform with partner Jakala, tripling traffic and cutting maintenance fourfold while Acquia Edge blocked 95% of unwanted bot traffic.

The throughline is that the right platform frees teams to focus on what matters. Watch this keynote for a fast tour of how leading organizations reach audiences, protect their brands, and scale digital experiences, and for the human reasons behind the work.