Digital Marketing Innovation: Insights from ICON's CMO

Join David Green, CMO of ICON, as he shares insights on marketing transformation. ICON, a global leader in clinical research, uses innovative digital experiences to connect with customers. David discusses marketing's role in strategic objectives, integrated platforms like Acquia, and AI's impact on content and efficiency. With over 30 years of experience, including global web deployments for Deloitte and KPMG, David offers extensive knowledge on using Acquia solutions to build customer-centric digital ecosystems. This presentation offers actionable insights for marketers, tech enthusiasts, and business leaders alike. Learn how ICON is shaping the future of marketing and clinical research.