Building Marketing Innovation on Drupal
Finastra is huge in the financial services industry. Their problem? Drowning in a sea of sameness aka no differentiation among fellows in the industry. They saw this impact their engagement, so they went back to the drawing board to think of ways to make a splash in that sea of sameness. They started doing this by working with Acquia and focusing on video content by building Finastra TV, their subscription video platform — the Netflix for the financial services industry.