B2B Engagement During the World Cup
One out of every four beers sold on the planet are part of AB InBev's beer portfolio. You've probably had one recently, there might some in your fridge now. Still, there are more than 6 million small busiensses that sell AB InBev's products and they needed the technology to get those products to retail partners. Enter BEES, a centralized B2B platform from AB InBev, that allows retail partners to access a marketplace from which they can buy AB InBev products directly.