Jackson Family Wines: From Chaos to Source of Truth

Jackson Family Wines, the global wine company behind Kendall-Jackson and La Crema, once stored its digital assets on local servers. The metadata was too dirty to integrate, the product tagging was inconsistent, and no single owner managed any of it. Remote teams could not collaborate, syndicating a Wine Information Sheet was nearly impossible, and finding the right image meant digging through folders.

In this video, Bailie Duncan, product manager of marketing systems, shares how her team turned that chaos into a single source of truth with Acquia Digital Asset Management (DAM). The first step was the unglamorous one: cleaning the data. Using parallel metadata structures, Bailie corrected years of inconsistent tagging at scale, then worked with her integrations team to map assets one-to-one to products through the product information management system. Now the right files flow automatically to the systems that need them, without the DAM sending everything everywhere.

The payoff shows up across the business. Creative project managers spend far less time hunting for files. Wholesale partners find what they need through a gated portal. Quarterly training and automated alerts keep metadata clean at the point of upload. The video team finally has one place to share raw footage across the West Coast. And natural language search lets people search the way they actually think, describing a bottle with a party in the background rather than typing in underscores and file names.

Watch the full story to hear how clean data, the right integrations, and a trusted partner made every asset findable, and what becomes possible when your team can finally find what it already has.