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Acquia eBooks

Writing the Digital Business Handbook

CDOs, Digital Strategists Transform Organizations for Success
Digital is changing business as usual. And changing government as usual. And higher ed as usual. Whether you’re Timex, the State of Georgia, or Oxford’s SAID Business School, interacting with the public is rapidly changing and evolving.

Five Reasons Enterprise Marketers Will Love Drupal 8

Drupal 8’s Power, Ease of Use, and Enterprise Level Technology Make It the Go-To Platform for Enterprise Marketers
The anticipated release of Drupal 8 promises some great opportunities and advantages for new marketers and new applications .

Five Steps to Get Ready for the Acquia Certified Developer Exam

“I want to get Acquia Certified. How do I prepare for the exam?” is a frequently asked question since the launch of the Acquia Certified Developer exam in March 2014.

eBooks

10 Reasons Every Marketer Should Be Using Drupal Now

Marketers around the world face the same pressures of trying to leverage marketing automation, content marketing, social media engagement, SEO, and more to drive prospective buyers to engage with their brands. More often than not, that engagement is happening on a website where the need to deliver an immersive digital experience to keep prospects and customers coming back, is vital.

How Drupal Can Make Us Healthier

The health sector is undergoing transformational growth and change, offering both opportunities and challenges for the industry.
The catalyst behind healthcare technology adoption is the HITECH Act, which “seeks to improve American health care delivery and patient care through an unprecedented investment in Health IT.” The desired outcome is a better-connected healthcare ecosystem between physicians, patients, insurance providers, nurses, family caregivers, and others, but right now that outcome is not being realized.

Four Reasons Your Technical Team Will Love Acquia Cloud Site Factory

In this ebook, you’ll read about the four reasons your technical team will love Acquia Cloud Site Factory, a solution that is designed to make your life easier and help your technical team kick some serious behind.
Built on the open source content management system Drupal, Acquia Cloud Site Factory is a cloud-based website management platform that allows users to create, manage, and deploy tens, hundreds, or even thousands of beautiful sites in record time from one unified dashboard.

Going Digital: The Enterprise Shift to Being Digital First

Of the Fortune 500 companies that existed 10 years ago, 70 percent are no longer sitting on their fortune. In fact, they have either been knocked out of the top 500 or are no longer in business due to digital disruption.
And it’s no secret that the digital age has made a major impact on every aspect of our lives.

Test for Success: A Digital Marketer’s Guide to Personalization

In today’s marketing world, buzzwords like automation, user experience, and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer.
In this eBook, we show you how to take your testing strategy from concept to execution so that you can test for success, and ultimately drive more conversions on your site.

Writing the Digital Business Handbook

CDOs, Digital Strategists Transform Organizations for Success
Digital is changing business as usual. And changing government as usual. And higher ed as usual. Whether you’re Timex, the State of Georgia, or Oxford’s SAID Business School, interacting with the public is rapidly changing and evolving. As organizations struggle to transform, digital strategists of many descriptions and titles are appearing on the scene to help devise strategies and achieve major organizational goals in the evolving digital environment.

Global Reliability for Sites Too Big to Fail

Imagine that you run a tech startup that offers a clever, cloud-based software service. You’ve worked hard to build and promote it, and one day a small miracle happens— your product is featured on Mashable. Before you know it, you’re getting tens of thousands of hits an hour, and your homegrown server crashes under the load. Your service goes dark while you scramble to bring it back up. Suddenly what should have been your best day ever has just become your worst nightmare. In this scenario, having a high availability solution could spare you the major headache.

Drive Engagement and Site Conversion in Higher Education

Converge Content, Community, and Commerce
In this rapid age of innovation, it is imperative that educational establishments are able to attract and enroll the best prospective students. Once those students have matriculated, institutions need to develop software applications to support students and help them to collaborate, pay bills, take part in extracurricular activities and, most importantly, learn.

Five Steps to Get Ready for the Acquia Certified Developer Exam

“I want to get Acquia Certified. How do I prepare for the exam?” is a frequently asked question since the launch of the Acquia Certified Developer exam in March 2014.
Whether you are an expert Drupalist or a relatively new one, this guide will provide you with an insight into the nature of the exam, give you clear advice on how you can prepare, and provide some useful exam-taking tips.

Think Like a Publisher

Turn Your Commerce Site into a Content Machine
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this.

Five Reasons Enterprise Marketers Will Love Drupal 8

Drupal 8’s Power, Ease of Use, and Enterprise Level Technology Make It the Go-To Platform for Enterprise Marketers
The anticipated release of Drupal 8 promises some great opportunities and advantages for new marketers and new applications . Drupal 8 delivers all the power, capability and ease of use to make it a true enterprise-ready tool, with features rivaling any CMS on the market. It delivers on where the market is trending and the technologies of the internet . Reinforced stability and reliability increase Drupal’s suitability for the enterprise business more than ever.

Locking Down the Cloud

Automation Raises Cloud Security to Highest Level
Over the last few years, IT departments have gotten increasingly comfortable with cloud technology, by which I mean cloud security. One IT analyst put it recently, “When it comes to the cloud, security is the number one concern. And number two isn’t even close.”
This ebook examines cloud security from an automation perspective: This is one of the most disruptive, and most promising developments in the already promising and disruptive evolution of cloud technology.

Acquia Digital Lifecycle Management

Fostering Continuous Success in the Digital World
Acquia sees a market shift, which requires solutions that include functionality for building truly integrated experiences quickly and deploying those experiences reliably. Acquia calls this category of technology Digital Lifecycle Management.

All Commerce Is Social

Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business.

From Zero to 60...

Build Great Digital Experiences in Higher Education with Acquia Cloud Site Factory
Colleges and universities were among the first organizations to create websites. they are natural content generators with access to great thinkers, cutting edge research, and engaged students, not to mention they embody the word community. the web, as a result, was the perfect vehicle for them to communicate all they had to share and to connect with others.

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Test for Success: A Digital Marketer’s Guide to Personalization

In today’s marketing world, buzzwords like automation, user experience, and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer.
In this eBook, we show you how to take your testing strategy from concept to execution so that you can test for success, and ultimately drive more conversions on your site.

Global Reliability for Sites Too Big to Fail

Imagine that you run a tech startup that offers a clever, cloud-based software service. You’ve worked hard to build and promote it, and one day a small miracle happens— your product is featured on Mashable. Before you know it, you’re getting tens of thousands of hits an hour, and your homegrown server crashes under the load. Your service goes dark while you scramble to bring it back up. Suddenly what should have been your best day ever has just become your worst nightmare. In this scenario, having a high availability solution could spare you the major headache.

Global Reliability for Sites Too Big to Fail

Imagine that you run a tech startup that offers a clever, cloud-based software service. You’ve worked hard to build and promote it, and one day a small miracle happens— your product is featured on Mashable. Before you know it, you’re getting tens of thousands of hits an hour, and your homegrown server crashes under the load. Your service goes dark while you scramble to bring it back up. Suddenly what should have been your best day ever has just become your worst nightmare. In this scenario, having a high availability solution could spare you the major headache.

Five Steps to Get Ready for the Acquia Certified Developer Exam

“I want to get Acquia Certified. How do I prepare for the exam?” is a frequently asked question since the launch of the Acquia Certified Developer exam in March 2014.
Whether you are an expert Drupalist or a relatively new one, this guide will provide you with an insight into the nature of the exam, give you clear advice on how you can prepare, and provide some useful exam-taking tips.

Think Like a Publisher

Turn Your Commerce Site into a Content Machine
Content is king. But as the line between publishers and brands are blurring, all brands are finding themselves in both the content and the commerce games. And customers expect this.

Locking Down the Cloud

Automation Raises Cloud Security to Highest Level
Over the last few years, IT departments have gotten increasingly comfortable with cloud technology, by which I mean cloud security. One IT analyst put it recently, “When it comes to the cloud, security is the number one concern. And number two isn’t even close.”
This ebook examines cloud security from an automation perspective: This is one of the most disruptive, and most promising developments in the already promising and disruptive evolution of cloud technology.

All Commerce Is Social

Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business.

From Zero to 60...

Build Great Digital Experiences in Higher Education with Acquia Cloud Site Factory
Colleges and universities were among the first organizations to create websites. they are natural content generators with access to great thinkers, cutting edge research, and engaged students, not to mention they embody the word community. the web, as a result, was the perfect vehicle for them to communicate all they had to share and to connect with others.

Liberate Your Commerce Platform without Selling the Family Farm

If you are responsible for a mature commerce website in the face of today’s ever-changing online marketplace, you might find yourself in a predicament: You have invested untold financial and human resources into an enterprise-level software platform and an accompanying operational infrastructure, but now your site is behind the times and you can’t respond quickly enough to your customers’ expectations. What can you do?

Guide to Creating Online Social Communities

Companies are continually looking for ways to create meaningful and lasting relationships with their customers . However, consumers have become very adept
at ignoring sales pitches, advertisements, and branded messaging.
This is where a strong, branded, online social community comes in.

From Zero to 60

Build Great Digital Experiences in the Financial Services Industry with Acquia Cloud Site Factory
Whether that includes spinning up sites for new campaigns or being able to focus marketing and content efforts on educational landing pages, Financial Services brands are using digital to expand their impact. Reduced costs, time to market, and the speed and agility to keep up with rapidly changing consumer expectations are the priorities. In this ebook, we’ll look at the ways Financial Services can execute strategic content changes—meeting their goals for cost effectiveness and rapid deployment—with one solution.

Top Four Best Practices

for Integrating Content and Community
One of the most powerful developments in the evolution of online business in recent years is the ability to combine social features—from ratings and reviews to sharing and full discussion forums—with content features—whether those are straight marketing or informative content, blogs, product descriptions, or database content. But the opportunity to integrate your website content with social features is not a one-size-fits-all proposition. In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.

Five New Year’s Resolutions for Your Online Community

Improve Your Social Offering and Mine Untapped Value from the Crowd
Building an online community around your brand, product, or organization is
 a powerful way to harness the knowledge and enthusiasm of both internal
 and external constituencies. So as you make your plan for the new year, whether you already have social tools in place or are looking to launch a new community, we offer you the following five resolutions to improve your social offering and mine untapped value from the crowd.

5 Strategies for Unifying Content and Commerce

Closing the Content and Commerce Integration Gap
The game has changed for retailers and brands online . Consumers can forge their own unique discovery path through innumerable digital sites and platforms,
with limitless options for finding product information and reviews on sites that offer lower price points . In the midst of this digital disruption, organizations are looking to regain control of the brand discovery experience.
To remain competitive, brands need to deliver unified and engaging content, commerce, and social experiences at the pace of the web.

The Cloud Revolution

IT Adapts as Hosted Solutions Redefine Tech Roles
Today, cloud computing not only has changed how data is stored, but is permanently altering the role of information technology; IT professionals are using the current upheaval to define new roles, to explore new territories, and to push their companies in new directions .
In this ebook, we’ll look at IT’s new role in business strategy and introduce you to the practitioners and thinkers who are taking advantage of the cloud revolution to redefine their careers and the role of IT.

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Building an Effective eLearning Experience with Drupal

Ray Saltini of Blink Reaction
Effective eLearning and knowledge management solutions are an essential element of success for most organizations, whether they are learning institutions, government agencies, or commercial enterprises. This eBook explains how Drupal 7 is a natural platform for creating sophisticated eLearning systems. Teaching can be difficult, with a lot of information to convey, whether learning systems target limited or large subject areas. Effective eLearning methodologies must take into account how people learn, not just content and skills.

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