MARS

When MARS set out to run a Snickers campaign, the ambition was anything but small: one website experience, delivered across 43 markets spanning Europe, the Middle East, and Africa, in multiple languages, all launching simultaneously. The catch? It had to happen fast, stay on-brand in every region, and remain fully GDPR compliant from day one.

In this Mic Drop Moment, Rachel Kennedy, Digital Experiences Platforms Lead at MARS, shares how her team turned that complexity into a competitive advantage. Rather than building and maintaining dozens of disconnected sites, MARS used Acquia Site Factory to spin up and govern a fleet of campaign websites from a single platform—standardizing what needed to stay consistent while giving each market the freedom to localize language, content, and compliance requirements.

The result was speed without sacrifice. Local teams could move quickly, marketing kept control of the brand, and legal could trust that data privacy standards held across every region. What once would have demanded months of coordination and a patchwork of tools became a repeatable, scalable process.

For global brands wrestling with the same tension—central control versus local relevance—MARS offers a clear blueprint. Multi-market doesn't have to mean multi-headache.

Watch the full story to hear how MARS delivered a unified Snickers campaign at continental scale, and why the right digital experience platform makes "launch everywhere, all at once" a realistic goal rather than a wish.