Event Highlights | Engage Miami 2022

Unwrapping Exceptional Digital Experiences

MARS has a hand in a lot of things from M&Ms, genetic testing, pet care, and beyond. With such a vast global reach, the problems they sought to solve were unifying a fragmented brand ecosystem, centralizing technical governance, and improving low-quality digital experiences. They used Acquia Site Factory to create a design framework to unify their global brands and built web components to deploy, for starters, 112 websites across 32 countries for 44 brands. And that's just scratching the surface.

Kaarthik Subramaniam
Kaarthik Subramaniam
Digital Experience Platforms Senior Manager