Inclusive Content

What does true representation look like in beauty? This Acquia TV Inclusive Brands feature explores the power of authentic content—and why seeing your own face reflected back matters.

The story spotlights Deepica Mutyala's pioneering work with Live Tinted and introduces Hue, a platform that connects brands and retailers with creators to produce authentic user-generated video content (UGC). Hue helps companies integrate real video of real people using their products—and the results speak for themselves. By increasing video content featuring people with darker skin tones, brands saw greater visibility and stronger sales for darker-toned beauty products.

Hue's shoppable video technology turns that authentic representation into measurable engagement and revenue, proving that inclusivity isn't just the right thing to do—it's good business. The conversation also tackles the challenges of scaling UGC creation and the AI-driven solutions emerging to meet that demand, while emphasizing the enduring importance of human connection.

Above all, Hue is committed to training ethical AI to bring more diverse content in front of the audiences waiting to see themselves represented. The result: video that shows the true colors of beauty across the world.

Watch the full feature, then explore related Inclusive Brands stories like Authentic AI and Diversity in DAM.