Autodesk

Autodesk, a global leader in design and make software for industries spanning architecture, manufacturing, and media, is constantly innovating within the metaverse and engineering next-generation customer experiences. To power their recent global "Brand Reimagined" program, Autodesk partnered with the Acquia DAM platform (built on Widen technology). This massive undertaking required flawless execution and ultimate coordination, ultimately earning the company a prestigious award for the strongest brand activation.

Implementing the rebrand meant managing high-stakes, multi-phase content rollouts. By leveraging Acquia DAM’s advanced user permissions, structured asset groups, and automated workflows, Autodesk successfully maintained strict embargo protection across global employee networks, partners, and external creative agencies. This secure environment ensured that stakeholders only accessed approved, high-quality brand assets after completing targeted training.

Ultimately, this powerful collaboration significantly reduced asset time-to-market by a remarkable 50%. By breaking down traditional data silos and optimizing its rich media ecosystem, Autodesk can now seamlessly deliver the right content to the right channels at lightning speed. This partnership perfectly emphasizes how Acquia empowers global enterprises with the digital freedom to scale, innovate, and connect with their audience like never before.