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Acquia eBooks

Personnalisation: Pour bien démarrer

Créer une expérience digitale unique pour chaque visiteur
La règle de la personnalisation est bien connue : le bon message (contenu), adressé au bon client (segment), au moment approprié (contexte). Sur le Web, on peut distinguer plusieurs types de personnalisation, que nous allons analyser dans cet ebook, en ayant pris soin de détailler les points à prendre en compte pour implémenter la personnalisation.
Cet ebook peut être utilisé comme un guide des meilleures pratiques pour maximiser l’expérience client et l’expérience de votre marque via la personnalisation.

Drive Engagement and Site Conversion in Higher Education

Converge Content, Community, and Commerce
In this rapid age of innovation, it is imperative that educational establishments are able to attract and enroll the best prospective students. Once those students have matriculated, institutions need to develop software applications to support students and help them to collaborate, pay bills, take part in extracurricular activities and, most importantly, learn.

Five Steps to Get Ready for the Acquia Certified Developer Exam

“I want to get Acquia Certified. How do I prepare for the exam?” is a frequently asked question since the launch of the Acquia Certified Developer exam in March 2014.
Whether you are an expert Drupalist or a relatively new one, this guide will provide you with an insight into the nature of the exam, give you clear advice on how you can prepare, and provide some useful exam-taking tips.

5 Stratégies

Pour une convergence réussie entre Contenu et Commerce
Les règles du jeu ont changé pour les marques qui sont présentes sur le Web. Les consommateurs se construisent désormais leur parcours personnel pour découvrir votre marque à travers la multitude de canaux digitaux et réseaux sociaux à leur disposition.
Prises dans la tempête de cette transformation digitale, les entreprises cherchent à reprendre le contrôle de leur stratégie de marque.
Dans cet ebook, nous détaillons 5 stratégies qui permettent de maximiser l’intégration entre contenu et commerce.

Bâtir son succès sur l’Acquia Cloud

Plusieurs options s'offrent à vous. Des options sur la manière dont votre site va être développé, mais également sur comment l'expérience client est déployée. La solution nouvelle génération d'hébergement ne doit plus se contenter de l'hébergement d'une application mais aussi de l'environnement dans lequel est construit cette application. Vous devez prendre en compte les avantages et inconvénients de chacune des options: fait soi-même avec une solution on-premise, fait soi-même avec un hébergeur, ou encore une solution PaaS pre-construite pour vos besoins.

Five Reasons Enterprise Marketers Will Love Drupal 8

Drupal 8’s Power, Ease of Use, and Enterprise Level Technology Make It the Go-To Platform for Enterprise Marketers
The anticipated release of Drupal 8 promises some great opportunities and advantages for new marketers and new applications . Drupal 8 delivers all the power, capability and ease of use to make it a true enterprise-ready tool, with features rivaling any CMS on the market. It delivers on where the market is trending and the technologies of the internet . Reinforced stability and reliability increase Drupal’s suitability for the enterprise business more than ever.

Acquia Digital Lifecycle Management

Fostering Continuous Success in the Digital World
Acquia sees a market shift, which requires solutions that include functionality for building truly integrated experiences quickly and deploying those experiences reliably. Acquia calls this category of technology Digital Lifecycle Management.

All Commerce Is Social

Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business.

From Zero to 60...

Build Great Digital Experiences in Higher Education with Acquia Cloud Site Factory
Colleges and universities were among the first organizations to create websites. they are natural content generators with access to great thinkers, cutting edge research, and engaged students, not to mention they embody the word community. the web, as a result, was the perfect vehicle for them to communicate all they had to share and to connect with others.

Guide to Creating Online Social Communities

Companies are continually looking for ways to create meaningful and lasting relationships with their customers . However, consumers have become very adept
at ignoring sales pitches, advertisements, and branded messaging.
This is where a strong, branded, online social community comes in.

Top Four Best Practices

for Integrating Content and Community
One of the most powerful developments in the evolution of online business in recent years is the ability to combine social features—from ratings and reviews to sharing and full discussion forums—with content features—whether those are straight marketing or informative content, blogs, product descriptions, or database content. But the opportunity to integrate your website content with social features is not a one-size-fits-all proposition. In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.

Five New Year’s Resolutions for Your Online Community

Improve Your Social Offering and Mine Untapped Value from the Crowd
Building an online community around your brand, product, or organization is
 a powerful way to harness the knowledge and enthusiasm of both internal
 and external constituencies. So as you make your plan for the new year, whether you already have social tools in place or are looking to launch a new community, we offer you the following five resolutions to improve your social offering and mine untapped value from the crowd.

Building a Great Drupal Team

The web has seen rapid growth over the last 15 years. In addition, specialization 
of roles and job definitions have increased over the last five years. Meanwhile, these shifts and changes make assembling a great technical team especially difficult. Employers in the field of web development are competing to attract the brightest talents.
To create a great digital experience with Drupal, you need a great Drupal team. In this eBook, we share our recommendations for building your great Drupal team.

Putting the Design in Responsive Design

Best Practices Guide
Designing your digital site for desktop or laptop, as well as tablets and smartphones within a single codebase, is called responsive design.
The promise of responsive design? A single, digital site optimized for devices with various screen sizes. With so much information and so many content types, communicating key messages effectively is a challenge. This ebook provides best practices to consider while thinking through your redesign.

The Cloud Revolution

IT Adapts as Hosted Solutions Redefine Tech Roles
Today, cloud computing not only has changed how data is stored, but is permanently altering the role of information technology; IT professionals are using the current upheaval to define new roles, to explore new territories, and to push their companies in new directions .
In this ebook, we’ll look at IT’s new role in business strategy and introduce you to the practitioners and thinkers who are taking advantage of the cloud revolution to redefine their careers and the role of IT.

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