The Digital Strategy Sessions: On-Demand Series
Change the way you approach customer journeys and overall digital strategy.
Drawing from more than three decades of combined experience, Acquia’s Melanie Poitras and David Aponovich cover everything from operating model evaluation to employee empowerment.
Watch the five webinar videos below
Your customer experience strategy determines your success. Crafting the ultimate customer experience can be overwhelming, but we’ll discuss foundational elements to change the way you think.
With our "North Star," customer-centric vision in place, we will now learn how to align strategy with teams, current processes and available resources. We will establish benchmarks, then measure and optimize outcomes.
It's now time to take a hard look at your web content management solution as the foundation for digital success. We’ll talk about this technology and why it’s a requirement for creating, managing and delivering great customer experiences on the channels they’re using.