The Retail Customer Experience seems to be evolving at an incredible pace today. The challenges for a modern retailer are countless, dynamic and vary across the board.
Regardless of what the retailers put on the web, one thing is certain: the content must be personal to the customers. Content and product suggestions are exploding on the web, and the majority of the time, the consumer feels spammed. Irrelevant, inconsistent and impersonal is the type of branding that drive consumers away from you as a business.
Marketers must ask: How does a buyer make a purchase decision? Why at that moment? Why that product instead of another?
Today's digital world, requires that businesses are continually redefining consumer expectations. The digital experience needs to be personalized and engaging.
Acquia and Drupal couple together to help organizations unify both business & technical teams in a single platform to deliver customer focused, device specific, and time-sensitive experiences. At Acquia, we help organizations transform and adjust to meet the altering needs of the digital world with customer experience software.
Gartner Magic Quadrant for WCM has ranked the Acquia Platform is ranked a leader above the rest. Learn more about bridging the gap between content and commerce in Forrester's Report!