Why It's Time to Unite Your Content and eCommerce Platforms
The story of digital marketing and commerce teams is familiar. The commerce team launches a store online using an eCommerce platform and then works with IT to evolve it as online business grows. Eventually, the commerce team will decide that they want to add reviews, media and other engaging content to help guide customers through the buyer's journey.
Simultaneously, the digital marketing team sees the online store as a missed chance to engage visitors with their brand. The digital marketing tries to get involved but the ecommerce platform just can't meet their needs, so they work with an agency to create a separate site. This causes a classic divide between the digital marketing and commerce teams.
In a recent Forrester Research report, you'll learn about bridging the content and commerce divide and gain insight to the value of uniting your platforms to create an engaging digital experience for your customers.