How the Combination of Ecommerce and Drupal Helps Facilitate the Modern Customer Journey
Today’s modern world creates a much more complex customer journey. With more channels and a much more complex process, consumers now have to make many more decisions along their journey, from beginning stages of initial product research to content consumption and the final transaction. For retailers to be successful, it’s important that they understand each stage of the consumer journey and their behaviors when browsing and buying. Additionally, retailers must then use data to make decisions and provide tailored experiences to each individual consumer.
To enhance your eCommerce strategy for the next stage of digital customer engagement and digital business, combine Drupal with your eCommerce platform. The eCommerce and Drupal combination facilitates the modern customer journey. With Drupal, provide a rich, content-driven experience for consumers.
Download this eBook, The Modern Customer Journey: Converting Browsers into Buyers, to read more about the modern shopping journey and you can optimize business with today's modern customers.