On any commerce site, there is typically a shopping cart where shoppers can put the items they have selected for purchase so that they can continue shopping without losing their items. Drupal Shopping cart is part of Drupal Commerce, which is an open source framework that builds flexible commerce websites on Drupal.
Years ago, having a commerce site that operated as a basic shopping cart was more than sufficient for the average shopper. These days, that just won’t satisfy shoppers anymore. Modern consumers are looking for an engaging, beautiful digital experience while they shop. In order to fully engage consumers, brands must present an experience that integrates content and commerce.
This report by Forrester shows why it is critical to bridge the content and commerce divide. Read now to learn how companies could be leaving money on the table by not integrating their content and commerce experiences, as well as how to integrate your Drupal Shopping Cart on your site with your content to make a beautiful experience for your consumers.